Social media has long ago sloughed off its reputation for being a senseless place where people make fake friends and post pics of their lunch. Most platforms have established themselves in the unique way they each add value. Social media has also firmly established itself as a real part of our everyday lives. In fact, we spend more time on social media platforms than we do eating.
Annual fundraising events are a bright spot of joy on any nonprofit’s event calendar. They’re a great time to celebrate the work that your organization has done with the community, spread the news about upcoming projects, and have an all-around good time.
A membership program is one of the most fruitful nonprofit funding models. It allows charity organizations to maintain financial stability and focus on real work instead of chasing money day after day. However, it’s not easy to create a successful membership program.
Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you.
Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?
Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.
- Online giving is seeing rapid growth, over 130% from 2014 to 2015.
- It's not very likely to slow down anytime soon.
- Online gifts are 1/4 the size of offline gifts.
Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:
Fundraising for nonprofits on a shoestring budget with limited resources can be unpredictably challenging. Recurring donations aims to assist with that problem.
However, monthly giving programs have an aim all on their own. We set up a quick poll on Twitter to find out exactly which ones are the most difficult to overcome for nonprofit fundraisers. The results certainly surprised us:
The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.
Okay.. no more puns, I promise.
But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.
Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...
I asked our friend Ify, from Harbor Compliance, to share her expertise on this topic.
Take it away.
Does it really matter?
Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.
We compared two types of donation pages:
Pages with branding customization (white-labeling enabled) vs. ones that didn't.
I hope you're sitting down for this...
Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.
That land of political arguments and memes of questionable factual backing, all shared from people you haven’t spoken to in 15 years.
Anytime a post ends with “Please share this with anyone you can,” it should usually set off alarm bells.
Every now and then, a variation of this gem will make the rounds:
Yikes. There’s a lot to break down here.
Arguing on Facebook can be a hopeless endeavour. Most of the time, you’re unlikely to change the person’s mind (after all, they wouldn’t have shared it if their mind wasn’t already made up). But stuff like this can be hard to ignore.
So how do you set people on the right track? The best thing you can do is share some basic information with them to help them understand.
Here’s some things to share to help educate your friends who don’t quite get how the nonprofit world works.