Fundraise Smarter

Why Twitter Is An Essential Tool In Your Charity Fundraiser

Posted by Brad Wayland on Apr 18, 2017 10:55:00 AM

 

Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.

I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.

Basically, it’s kind of a big deal.

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Topics: event fundraising

Online Fundraising Compliance, Is your Campaign at Risk?

Posted by Zak Walters on Apr 11, 2017 10:20:00 AM

Ah, compliance.

The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.

Okay.. no more puns, I promise.

But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.

Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...

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Topics: online fundraising, nonprofit compliance

Does Nonprofit Branding Impact Online Fundraising? The Numbers Are In

Posted by Zak Walters on Apr 4, 2017 10:05:00 AM

 
Designed by Freepik

Does it really matter?

Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.

We compared two types of donation pages:

Pages with branding customization (white-labeling enabled) vs. ones that didn't.

I hope you're sitting down for this...

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Topics: nonprofit marketing,, branding, nonprofit branding

Planning a Perfect Fundraising Event in 5 Steps

Posted by Andrew Hurley on Mar 28, 2017 10:00:00 AM

Fundraising events are some of the most rewarding fundraising strategies that nonprofits can implement. An event is an opportunity to work with social cues to inspire more fundraising and learn more about your donor base. 

But fundraising events can also be risky and taxing. Your organization is putting time, money, and resources on the line, often in a months-long process.

To help ensure that your event is the smashing success that it can be, you’ll need to plan accordingly. Start with these 5 simple steps:

  1. Set clear goals.
  2. Brand your event.
  3. Invite your attendees.
  4. Invest in the right software.
  5. Sell promotional products.

Let's break each of these down; 

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Topics: Fundraising, Software, mobile giving, Data-Driven Fundraising,, event fundraising, donor research, branding

5 Ways to Capitalize on your Fundraising Database

Posted by Ryan Woroniecki on Mar 23, 2017 11:18:39 AM

Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.

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Topics: online fundraising, Fundraising Data,, Data-Driven Fundraising,

The Most Popular Articles From 2016

Posted by Su Sanni on Dec 27, 2016 10:00:00 AM

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[QUIZ] Nonprofit Cause Awareness Months

Posted by Su Sanni on Dec 12, 2016 10:00:00 AM

Seems like almost every day there's a different "National _______ Day." National Hot Dog Day. National Cat Day. World Accordion Day (yep, it's real).

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7 Things You Can Ask a First-Time Donor to Do Before Asking For More Money

Posted by Andrew Littlefield on Nov 28, 2016 10:00:00 AM

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How to Respond to False Attacks on the Nonprofit Sector on Facebook

Posted by Su Sanni on Nov 14, 2016 10:00:00 AM

Ah, Facebook.

That land of political arguments and memes of questionable factual backing, all shared from people you haven’t spoken to in 15 years.

Anytime a post ends with “Please share this with anyone you can,” it should usually set off alarm bells.

Every now and then, a variation of this gem will make the rounds:

Yikes. There’s a lot to break down here.

Arguing on Facebook can be a hopeless endeavour. Most of the time, you’re unlikely to change the person’s mind (after all, they wouldn’t have shared it if their mind wasn’t already made up). But stuff like this can be hard to ignore.

So how do you set people on the right track? The best thing you can do is share some basic information with them to help them understand.

Here’s some things to share to help educate your friends who don’t quite get how the nonprofit world works.

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Topics: social media, nonprofit advocacy

Don't Get Scared, But Holiday Fundraising Is Here

Posted by Su Sanni on Oct 31, 2016 10:00:00 AM

The end of the year and holiday season is a busy time for fundraisers.

Not only is it when over half of nonprofits receive a majority of their donations, but you also have #GivingTuesday and end-of-the-year compliance issues to handle. Yikes!

Don't panic: we've got a few resources to help you out.

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