Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.
Seems like almost every day there's a different "National _______ Day." National Hot Dog Day. National Cat Day. World Accordion Day (yep, it's real).
That land of political arguments and memes of questionable factual backing, all shared from people you haven’t spoken to in 15 years.
Anytime a post ends with “Please share this with anyone you can,” it should usually set off alarm bells.
Every now and then, a variation of this gem will make the rounds:
Yikes. There’s a lot to break down here.
Arguing on Facebook can be a hopeless endeavour. Most of the time, you’re unlikely to change the person’s mind (after all, they wouldn’t have shared it if their mind wasn’t already made up). But stuff like this can be hard to ignore.
So how do you set people on the right track? The best thing you can do is share some basic information with them to help them understand.
Here’s some things to share to help educate your friends who don’t quite get how the nonprofit world works.
The end of the year and holiday season is a busy time for fundraisers.
Not only is it when over half of nonprofits receive a majority of their donations, but you also have #GivingTuesday and end-of-the-year compliance issues to handle. Yikes!
Don't panic: we've got a few resources to help you out.
Over the last two years, I’ve gotten to speak with fundraisers from all over the world, and there’s something they all have in common that resonates with me.
Every fundraiser I've met has a reason for doing the work they do.
My behaviorist psychology professors in college would say “Of course, we all have reasons for everything we do!” but it’s deeper than that. It’s beyond circumstance, compensation, or natural skill sets (though those things do matter).
Fundraisers (and nonprofit workers in general) are some of the most intrinsically motivated people I’ve ever met.
It’s strange to me that peer-to-peer (P2P) fundraising hasn’t caught on more in the nonprofit world.
Even as I write that, it feels like a straw man argument. Who says it hasn’t caught on?
This job provides me with the unique opportunity to speak with lots of fundraisers at lots of different nonprofits all over the country, and peer fundraising is something that I’ve noticed ranks low on the priority list when it comes to development opportunities.
Most fundraisers are familiar with peer fundraising when it comes to boards. The “give/get” model is pervasive throughout the sector. But when it comes to just general supporters who might be interested in raising money on their behalf, a lot of nonprofits are hesitant.
One reason for this that I frequently hear is that the development officers just don’t know how to get started, and more importantly, how to ensure that their peer fundraisers will be successful.
This is a reasonable concern. Afterall, your peer fundraisers aren’t professional development officers. They lack the skills, training, and experience that your seasoned fundraisers have that help them make asks and close gifts (even small ones).
But peer fundraisers have a much more manageable task; they’re raising smaller amounts, and typically just through their own social circles.
There are a few things you can do, however, to set them up for success. Think of this like preventative maintenance you do on your car: it seems like a lot of work for nothing up front, but the end result is a much more reliable machine that will payoff in the long run.
Topics: P2P fundraising