Fundraise Smarter

The Little-Known LinkedIn Search That Will Ignite Your Donor Research

Posted by Andrew Littlefield on Jan 11, 2016 10:00:00 AM

LinkedIn is severely misunderstood and underestimated donor research tool by many fundraisers.

Even those that use it often don’t take full advantage of its many useful tools.

In fact, there’s a simple little search you can do on LinkedIn that can give you the perfect outreach point for thousands of potential donors that I’m shocked isn’t talked about more in development circles.

I often mention this trick in webinars and it seems like less than half of fundraisers, even those familiar with LinkedIn, even know it exists.

Ready for it?

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Topics: social media, donor research

Our Favorite #NonprofitPickUpLines Tweets

Posted by Andrew Littlefield on Nov 4, 2015 10:24:28 AM

You gotta hand it to the nonprofit Twitter community: they can be pretty damn funny sometimes.

Back in September, we saw #MuseumSwearJar explode on Twitter. Now, thanks to the work of the wonderful Vu Le, we have #NonprofitPickUpLines.

Vu wrote a post on his blog (a most follow, by the way) called "10 Rules for Dating in the Nonprofit Sector", which spawned a series of nonprofit-themed pick-up lines in the comments. This spilled over to Twitter, and the hashtag #NonprofitPickUpLines was born. Hilarity ensues.

Here are some of my favs, including some from Vu himself:

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Topics: Nonprofit, social media, For Fun

New Features From Facebook, Twitter, and Apple: What It Means for Nonprofits

Posted by Andrew Littlefield on Sep 21, 2015 10:00:00 AM

Last week was a busy one in the tech world, with Apple, Facebook, and Twitter all rolling out new products and features. Reactions from the public have ranged from cynicism to enthusiasm.

But what, if any, effect do these new products and features have for the nonprofit world?

Let’s start with Twitter.

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Topics: Fundraising, Nonprofit tech, social media

How to Use the New Facebook "Donate Now" Button (Effectively)

Posted by Andrew Littlefield on Aug 31, 2015 10:00:00 AM

Did you hear? Facebook is now offering a “Donate Now” button for nonprofits!

All your fundraising problems are over!

Uhhh….not quite.

The move was much heralded in tech journalism, but the reaction in the nonprofit world has been decidedly more “...meh.”

The reasons for such are varied, but a big contributor is the fact that for the last year, nonprofits have seen the usefulness of their Facebook pages severely diminish. Without paying for boosted ads, posts on Facebook rarely see any kind of meaningful reach (even for pages with massive audiences).

Bad news: The “Donate Now” button doesn’t solve that problem. In fact, it might just make it worse.

Good news: There are some ways to use it effectively.

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Topics: social media, nonprofit marketing,

Should Your Nonprofit Hire a Social Media Manager?

Posted by Brooke Binkowski on Aug 20, 2015 10:00:00 AM

The Digital Age has descended on the world like a tidal wave of information, and with it, a whole new set of rules has emerged.

The traditional methods of fundraising and branding have take a backseat to all things social media. It's common to find yourself floundering in unfamiliar waters, feeling like the revolution has passed you by, especially if you're a small nonprofit.

This may have you weighing your options: Should you hire a social media or email expert?

The answer is – well, maybe.

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Topics: Online giving, social media, nonprofit marketing,, online activism

HELP! My Nonprofit's Cause is Trending on Twitter!

Posted by Andrew Littlefield on Jul 13, 2015 10:00:00 AM

It can happen in an instant, often without warning.

Your nonprofit’s cause is thrust into the online spotlight. It’s being talked about on Facebook and it’s trending on Twitter. It even has it’s own hashtag.

Maybe there’s controversy swirling your cause, maybe it’s a celebratory occasion. Maybe it’s a story related to what you do that has been picked up by the online masses.

Whatever the cause, it’s an important opportunity for your organization to capitalize on an influx of coverage and public interest on your mission. It could be a rare opportunity to mobilize your current supporters and enlist new ones.

The problem is, these type of events happen so quickly. Just as fast as they started, the public’s interest has moved on to something else entirely. You won’t have a day to plan a response. You’ve got to pounce.

Don’t panic. Here’s what you can do to be ready.

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Topics: Fundraising, social media, nonprofit marketing,

5 Membership-Based Nonprofits Rocking Their Social Media

Posted by Andrew Littlefield on May 28, 2015 10:00:00 AM

Membership-based nonprofits face a unique set of fundraising and marketing challenges that other nonprofits don’t typically face.

Namely this: How do you convince someone to be both a member AND a donor?

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Topics: Nonprofit, social media, nonprofit marketing,

Facebook's Nonprofit Problem

Posted by Andrew Littlefield on Mar 16, 2015 8:30:00 AM

Facebook, you’ve got a problem on your hands.

Yeah sure, you’ve got 1.19 billion users. Sure, the company is valued at $210 billion. All that is fine and dandy I’m sure. This is a problem of reputation. A reputation of being a friend of social good.

If you run a Facebook page for a business, organization, or nonprofit, you’ve undoubtedly seen a drop in the organic reach of your posts (that is, the number of people who see your post on their newsfeed) across the last few years. In an effort to drive advertising sales, Facebook has throttled down the reach of pages, unless they pay to have a post boosted.

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Topics: Fundraising, online fundraising, social media

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