Fundraise Smarter

3 Tips to Grow your Facebook Page and Reach Individual Donors

Posted by Zak Walters on Jun 20, 2017 10:00:00 AM

Your Facebook Page acts as a platform for current donors and potential donors to connect with your organization. Globally, people spend more than 50 minutes per day on Facebook. That's a lot of opportunity to get your organization in front of new people, which is especially important if you're trying to improve individual donations.

Using Facebook to improve your communication and reach individual donors is free, powerful, and it works. Here are 3 tips you can use and why it's so important to start using them:

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Topics: social media, P2P fundraising

Setting Up Peer Fundraisers for Success

Posted by Andrew Littlefield on Sep 6, 2016 10:15:00 AM

It’s strange to me that peer-to-peer (P2P) fundraising hasn’t caught on more in the nonprofit world.

Even as I write that, it feels like a straw man argument. Who says it hasn’t caught on?

This job provides me with the unique opportunity to speak with lots of fundraisers at lots of different nonprofits all over the country, and peer fundraising is something that I’ve noticed ranks low on the priority list when it comes to development opportunities.

Most fundraisers are familiar with peer fundraising when it comes to boards. The “give/get” model is pervasive throughout the sector. But when it comes to just general supporters who might be interested in raising money on their behalf, a lot of nonprofits are hesitant.

One reason for this that I frequently hear is that the development officers just don’t know how to get started, and more importantly, how to ensure that their peer fundraisers will be successful.

This is a reasonable concern. Afterall, your peer fundraisers aren’t professional development officers. They lack the skills, training, and experience that your seasoned fundraisers have that help them make asks and close gifts (even small ones).

But peer fundraisers have a much more manageable task; they’re raising smaller amounts, and typically just through their own social circles.

There are a few things you can do, however, to set them up for success. Think of this like preventative maintenance you do on your car: it seems like a lot of work for nothing up front, but the end result is a much more reliable machine that will payoff in the long run.

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Topics: P2P fundraising

How Putting Your Donors On The Team Supercharges Your Fundraising Efforts

Posted by Andrew Littlefield on Nov 16, 2015 10:00:00 AM

I’ve always been a huge college football fan. I grew up in Florida in the 90’s; the peak of the UF vs. FSU rivalry. My uncle was a graduate of Florida State, and I could always count on getting some pretty sweet FSU gear for Christmas from him every year. I would watch games every week, cut out newspaper clippings of my favorite players to hang on my wall, and I distinctly remember being heartbroken following a certain loss in 1998.

Despite all that, I hadn’t actually attended a college football game yet. One year my Dad’s alma mater, Georgia Tech, was playing in a New Year’s Day bowl game within a few hours drive of our house. So he bought tickets for our whole family, and off we drove to Jacksonville to watch the Yellow Jackets play.

That’s when I really caught the bug. You see, I got to witness my normally quiet Dad stand up and sing Georgia Tech’s...colorful...fight song. Most kids would be mortified, but I had the opposite reaction. It was awesome. Seeing him be filled with such a huge amount of pride, high fiving strangers just because they were wearing the same logo on their shirt as him, I was in.

I remained a fervent FSU fan all through high school, and when the time came to pick a college, I had the great privilege to attend the my dream school. The school whose logo had adorned my t-shirts since grade school.

I’d be lying if I said football played no role in my decision. It was far from the only factor, but it definitely counted for something. Sports had shaped my identity as a “Florida State Fan”, it was part of who I was. Getting to now also be a Florida State student was a huge draw.

I experienced something similar recently in an interaction with a nonprofit.

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Topics: online fundraising, Crowdfunding, donor stewardship, P2P fundraising

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