You won't find a bigger advocate of social media than me. But even I'll admit that it has a tendency to highlight some less than desirable traits in all of us.
Take for example the way we interact with causes and nonprofits on Facebook and Twitter.
All of us are guilty at times in participating in what I like to call "slacktivism." We change our profile picture, use a hashtag, or post a status supporting some cause or social justice campaign. Then when it comes time to make a donation or take a real action for that cause, well...
...I'll get to it later.
Agh! It's terrible! But those micro actions are so easy to take, and it feels so good doing it, we just can't help ourselves.
So how do you take someone from "slack" to "act"?