The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.
Okay.. no more puns, I promise.
But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.
Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...
I asked our friend Ify, from Harbor Compliance, to share her expertise on this topic.
Take it away.
Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.
Online donors are valuable contributors to your organization, but retention can be a challenge.
After all, these donors are giving behind a screen, and online donations tend to be smaller than those given in-person.
Pair that with the fact that 52% of fundraisers say their organization lacks a systematic method for finding major gifts, and you may be wondering how on earth you’re going to convert your online donors into major donors.
First, understand that the conversion process is a long-term conversation between your nonprofit and your online donors.
Then, get started with our top 8 tips for converting your online donors to major donors:
Whenever anyone downloads our nonprofit website guide, they get an email from me asking what their biggest wish is for their organization’s website.
It’s fun to see what different organizations are working on, plus it’s a great way to keep a pulse on what’s weighing heavy on nonprofit workers when it comes to their digital fundraising.
And yes, I really do read and reply to all of ‘em!
A recurring theme among the responses goes something like this:
“I wish we had more traffic on our website!”
Not exactly surprising, right? Anyone who’s ever run any kind of website will tell you that they’d love more visitors. Visibility can be a very good thing. If you build up an audience, properly nurture them, then tell them an engaging story, digital fundraising can be a consistent revenue channel for nonprofits.
It’s not the end-all, be-all by any means. Having an audience is far different than having the right audience. But the right audience can be a very powerful force for change.
So if your goal is to increase traffic, who better to learn from than the 10 most visited nonprofit websites in the country?
One of the greatest inventions in modern civics is the “I Voted” sticker.
People love to show off that they participated in the democratic process, so they wear the stickers with pride (that and it serves as proof to your boss as to why you took an extended lunch). And when everyone's wearing the stickers, it reminds all those who forgot that it's Election Day. You'd hate to be the one person as Happy Hour, watching the results roll in on TV, without a sticker on your shirt, right? Then everyone would know you didn't vote! Shame!
Wouldn't it be great to capture some of this healthy peer pressure for your #GivingTuesday campaign?
You need virtual "I donated!" stickers!
Good news: We made some for you. Better news: they're super easy to make if you want to make your own!
Editorial Note: We've got another wonderful podcast from Brooke this week! Too busy to read? Give this blog post a listen on your way to work!
We all know someone who crosses the line. You know, that line. They're all over social media: the oversharers. You think you're having an innocuous conversation about their dog, and suddenly you're hearing about their digestion. Or their marital problems. Or worse. It's as if there's no boundary between them and you. If they experienced it, you're going to know about it.
Nobody wants to be that person, right?
Well, most of the time, keeping some things to yourself is a good idea. But if you're a nonprofit, oversharing is where you want to be. Actually, if you're oversharing, it's probably not enough – the key is to get your organization to radical transparency, well beyond what the law requires. That's one of the most powerful ways to build professional trust and confidence in you. So go ahead and be like your weird auntie Matilda who Facebooks all her conversations with her dogs. It's good for your donors, and it's good for your nonprofit!
The nonprofit fundraising world is filled with storytelling advice, and for good reason. Telling your nonprofit’s story in a powerful way is a far more effective means of cultivating and finding new donors.
But often times, we stop the story telling at the beneficiaries of our organization. Many fundraisers feel that once they’ve told the story of their nonprofit’s mission, there’s no other story to tell.
However, this overlooks what can be one of your most powerful sources of story telling magic (and one that can help you find new donors as well): your donors’ stories.
With online fundraising still growing at a rate of close to 9% every year, more and more nonprofits are focusing on strengthening this branch of their fundraising and development departments.
That might come in the form of spending more on software, but it also means bringing on development staff that understands the intricacies of online fundraising and has the skills to do it effectively.
So what should development directors be on the lookout for when searching through digital fundraiser resumes?
Cats and dogs, oil and water, windows and rocks, some things just don’t mix.
Unfortunately, you can throw fundraisers and nonprofit communications professionals into that group many times.
In many nonprofit organizations, the fundraising and communications teams are kept far away from each other. Each group has their own little realm and each protects their kingdom fiercely. Having a team that takes ownership over their responsibilities is not inherently a bad thing, but problems can arise when this ownership inhibits the ability of teams to work together towards a common goal.