Social media has long ago sloughed off its reputation for being a senseless place where people make fake friends and post pics of their lunch. Most platforms have established themselves in the unique way they each add value. Social media has also firmly established itself as a real part of our everyday lives. In fact, we spend more time on social media platforms than we do eating.
Whenever anyone downloads our nonprofit website guide, they get an email from me asking what their biggest wish is for their organization’s website.
It’s fun to see what different organizations are working on, plus it’s a great way to keep a pulse on what’s weighing heavy on nonprofit workers when it comes to their digital fundraising.
And yes, I really do read and reply to all of ‘em!
A recurring theme among the responses goes something like this:
“I wish we had more traffic on our website!”
Not exactly surprising, right? Anyone who’s ever run any kind of website will tell you that they’d love more visitors. Visibility can be a very good thing. If you build up an audience, properly nurture them, then tell them an engaging story, digital fundraising can be a consistent revenue channel for nonprofits.
It’s not the end-all, be-all by any means. Having an audience is far different than having the right audience. But the right audience can be a very powerful force for change.
So if your goal is to increase traffic, who better to learn from than the 10 most visited nonprofit websites in the country?