Social media has long ago sloughed off its reputation for being a senseless place where people make fake friends and post pics of their lunch. Most platforms have established themselves in the unique way they each add value. Social media has also firmly established itself as a real part of our everyday lives. In fact, we spend more time on social media platforms than we do eating.
The other day, I saw this tweet pop-up on my timeline:
Ah, the age-old debate: should we feature a pop-up ask on our nonprofit website or not?
I have a problem with this question though. I don’t think it’s the right question to ask.
It’s not whether or not you should have a pop-up ask; it’s what should you be asking for?