Fundraise Smarter

Are Disengaged Donors and Poor Email Marketing Practices Killing Your Fundraising Campaigns?

Posted by Zak Walters on May 16, 2017 3:53:00 PM

Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you. 

Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?

Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.

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Topics: nonprofit management, fundraising campaigns, email fundraising, fundraising data, disengaged donors

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 2:55:00 PM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: email fundraising, event fundraising, fundraising data

5 Ways to Capitalize on your Fundraising Database

Posted by Ryan Woroniecki on Mar 23, 2017 12:07:00 PM

Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.

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Topics: online fundraising, data-driven fundraising, fundraising data

6 Metrics Modern Fundraisers NEED to Track [SlideShare]

Posted by Su Sanni on Mar 26, 2015 3:59:00 PM

I’ll confess: I’m not much of a gym-going kind of guy. Working out for me is more of a chore than anything else.

But something I’ve always admired about people who are serious about getting in shape is their thorough knowledge of their own personal fitness stats.

Ask someone who frequents the gym what their current personal best is for the bench press, and I’ll bet they can tell you in the blink of an eye. Or how fast they can run a mile, or their marathon time, their BMI, weight, chin-up reps, etc. They have an intimate knowledge of how well their body can perform and keep extremely close track of it.

There’s an old saying that explains this: You improve what you measure.

When you keep a close eye on a metric, you have a tendency to give that metric a lot of nurturing and attention, so of course it improves.

Here’s a gut-check for you: Can you say the same about your fundraising?

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Topics: fundraising data

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