Fundraise Smarter

Annual Fundraising Events: 5 Ways to Identify Major Donors

Posted by Bill Tedesco on Aug 21, 2018 1:12:00 PM

 

Annual fundraising events are a bright spot of joy on any nonprofit’s event calendar. They’re a great time to celebrate the work that your organization has done with the community, spread the news about upcoming projects, and have an all-around good time.

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Topics: event fundraising, fundraising events

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 2:55:00 PM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: email fundraising, event fundraising, fundraising data

How These Friends Raised $175,000 With a Brand New Fundraising Event

Posted by Jon Kazarian on Mar 14, 2016 3:22:00 PM

For the past two years, my group of friends and I have been able to engage and retain young professionals in Boston, transforming them into valuable donors for a cause that we are passionate about.

In our first year, we sold 850 tickets and raised over $67,000. The next year, we nearly doubled this amount, raising $108,000 from over 1,000 donors - and I’m going to tell you exactly how.

But first, let me give you a little backstory.

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Topics: event fundraising

Selfies, Beer, & Wrestling: How 3 Museums Captured The Elusive Young Professional Crowd

Posted by Andrew Littlefield on Feb 1, 2016 10:38:00 AM

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world…

Some say it’s a myth…

Others SWEAR they’ve seen it with their own eyes before…

Still other laugh and claim it’s just an urban legend…

It is...the Young Professional.

Yes, that most elusive and desired of members: Young! Hip! Connected! Disposable income! Professional! Ripe for stewardship that will make them an ardent supporter of your organization for years to come.

Typically, art and history museums draw an older crowd, but many recognize the need to diversify their audience and bring in young professionals. While they may not be major donors (or even members) for several years, building a relationship early on will pay dividends down the road.

To hear some people describe this demographic, you’d think they actually were talking about magical unicorns. And just like those mythical ponies, seeing is believing.

Look no further, you disbelieving museum-workers. Here are some organization who’ve brought in the young professional crowd using some creative events that you’ll want to glean inspiration from.

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Topics: event fundraising, millennial donors, museums

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