Fundraise Smarter

Are Disengaged Donors and Poor Email Marketing Practices Killing Your Fundraising Campaigns?

Posted by Zak Walters on May 16, 2017 3:53:00 PM

Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you. 

Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?

Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.

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Topics: nonprofit management, fundraising campaigns, email fundraising, fundraising data, disengaged donors

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 2:55:00 PM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: email fundraising, event fundraising, fundraising data

When (and How Often) Should You Email Your Donors?

Posted by Andrew Littlefield on Nov 2, 2015 12:50:00 PM

You know how important a healthy email list is for your online fundraising. You’ve been hard at work building an opt-in email list. You’ve avoided the temptation of buying a list. You’re even avoiding the common mistakes that are killing your emails.

But one burning question remains...when, and how often, should you be sending out emails to your donors?

And boy do I wish this was a black and white answer.

Unfortunately, there is not clearly defined “best” time to email. If there were, you’d be getting hundreds of emails from retailers all at once telling you about their new sale. But we do have some data supporting a few options.

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Topics: email fundraising, nonprofit marketing

Is Buying a Nonprofit Email List Smart?

Posted by Andrew Littlefield on Aug 24, 2015 12:55:00 PM

I love sports, especially college sports.

There’s something about the on field struggle that athletes engage in that serves as a microcosm for life. Particularly in regards to college athletics, where the on-field play is still raw and unpolished, often marred by mistakes that teams must then respond to and overcome.

One of my favorite figures in college sports history is John Wooden, the legendary UCLA basketball coach. Wooden’s teams won an insane 10 national titles in a 12 year span (and to think I got tired of the Miami Heat after winning 2 in a row).

But he is perhaps best known for his wise, timeless quotes that apply to all areas of life, far beyond basketball.

Even all the way to nonprofit email marketing (No kidding!).

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Topics: fundraising, email fundraising, nonprofit marketing

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