Fundraise Smarter

The Common Sense Approach to Corporate Fundraising That Nobody Seems to Be Doing

Posted by Andrew Littlefield on May 31, 2016 12:34:00 PM

Last week, we had the great privilege of hosting a webinar with Chris Baylis (here’s the recording on demand if you missed it). Chris is an expert on all things sponsorship, and people eat his presentations up.

I think one of the things that makes his presentations so engaging and interesting to people is this: a lot of what he says is “counter-cultural,” yet common sense at the same time.

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Topics: event sponsorship, fundraising, corporate giving

How Savvy Fundraisers Increase Donor Impact: Matching Major Gifts

Posted by Adam Weinger on Feb 8, 2016 12:48:00 PM

Major gifts are good.

Matching gifts are good.

But what happens when you pair up major gifts and matching gifts?

A match made in heaven, that’s what!

Alright, duh. Maybe that's an obvious statement. More importantly: how can you get more matched major gifts (say that 10 times fast).

Many times, we tend to think of matching gifts only in relation to small to mid-size donations coming from an annual appeal. An extra $100 here, maybe $500 there.

However, matching gifts can play a big role in your major gift fundraising. Even though many companies place a cap on matching gifts, some of these caps are as large as $15,000 for individuals while a few go as high as $300,000!

Three. Hundred. Thousand. Times two. 

Your nonprofit should already be taking advantage of matching gifts in general, but pay special attention to how they relate to major gifts as well.

However, you can't sit back and expect these things to happen automatically. Sometimes, getting a major gift/matching gift pair going, you need to give it a little encouragement. A push, if you will.

Here are some best practices for pairing major and matching gifts.

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Topics: Major Gifts, corporate giving, corporate fundraising

Nonprofit Event Sponsorship Horror Stories

Posted by Chris Baylis on Oct 19, 2015 2:35:00 PM

The goal of this post is simple: learn from my mistakes! I have been doing nonprofit corporate sponsorship deals for charities, private companies, and associations and not for profits for a long time and I have had some great successes but I have also had some disastrous event sponsorship deals gone wrong.

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Topics: event sponsorship, corporate giving

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