Fundraise Smarter

Su Sanni

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WeDidIt Acquired by AFG to Accelerate Fundraising For Nonprofits

Posted by Su Sanni on Jul 26, 2019 12:32:29 PM

JULY 29th, 2019

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The Most Popular Articles From 2016

Posted by Su Sanni on Dec 27, 2016 10:00:00 AM

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[QUIZ] Nonprofit Cause Awareness Months

Posted by Su Sanni on Dec 12, 2016 10:00:00 AM

Seems like almost every day there's a different "National _______ Day." National Hot Dog Day. National Cat Day. World Accordion Day (yep, it's real).

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How to Respond to False Attacks on the Nonprofit Sector on Facebook

Posted by Su Sanni on Nov 14, 2016 10:00:00 AM

Ah, Facebook.

That land of political arguments and memes of questionable factual backing, all shared from people you haven’t spoken to in 15 years.

Anytime a post ends with “Please share this with anyone you can,” it should usually set off alarm bells.

Every now and then, a variation of this gem will make the rounds:

Yikes. There’s a lot to break down here.

Arguing on Facebook can be a hopeless endeavour. Most of the time, you’re unlikely to change the person’s mind (after all, they wouldn’t have shared it if their mind wasn’t already made up). But stuff like this can be hard to ignore.

So how do you set people on the right track? The best thing you can do is share some basic information with them to help them understand.

Here’s some things to share to help educate your friends who don’t quite get how the nonprofit world works.

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Topics: social media, nonprofit advocacy

Don't Get Scared, But Holiday Fundraising Is Here

Posted by Su Sanni on Oct 31, 2016 10:00:00 AM

The end of the year and holiday season is a busy time for fundraisers.

Not only is it when over half of nonprofits receive a majority of their donations, but you also have #GivingTuesday and end-of-the-year compliance issues to handle. Yikes!

Don't panic: we've got a few resources to help you out.

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If you want to make a bigger impact, invest in your fundraising process.

Posted by Su Sanni on Oct 9, 2014 3:53:11 PM

I recently watched Dan Pallotta's TED Talk about how our society's perception of charity stifles the talent, funding and innovation destined for the nonprofit sector. If you haven't watched it, please check it out's a must see.

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Digital Marketing for Non-Profit Crowdfunding

Posted by Su Sanni on Jul 7, 2014 2:30:00 AM

In April 2014, the Washington Post published an article about the benefits of crowdfunding to product focused companies. The effectiveness of well thought out sales and marketing channels during a crowdfunding campaign are evident, as we’ve seen many projects raise 6 figure sums (and more) from the crowd for prototypes and early-stage products.

However, the success of these campaigns isn’t only experienced in the private sector. Nonprofit organizations all around the country are now carving out a place for crowdfunding in their annual fundraising strategy. But before you go all-in, I hope to demystify the basic components of crowdfunding strategy, as well as what types of marketing tactics every campaign should have.

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Comcast:, a young Brooklyn-based start- up technology company, helps non-profit organizations fundraise online.

Posted by Su Sanni on Jun 9, 2014 9:39:29 AM

Su Sanni, CEO and co-founder, learned about Comcast Ventures Catalyst Fund and specifically the DreamIt Access Program through a couple of networking events that were taking place in New York City in 2012 and was accepted into the summer 2013 program.

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Dismantling the 'Boys' Club' (Story Series Part #7)

Posted by Su Sanni on Feb 21, 2014 3:10:02 AM

Check out "Dismantling the 'Boys' Club'" as Part #7 of the WeDidIt Story Series below. And stay tuned for Part #8 and other installments by following WeDidIt on Twitter, Facebook and through the blog for updates.

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WeDidIt picks up steam in 2013 (Story Series Part #6)

Posted by Su Sanni on Feb 18, 2014 9:44:26 AM

The 2nd half of 2013 was a transformational period for the WeDidIt crew. New customers, new investors, press and new additions to the team...feels like momentum is really picking up. More importantly, other people are noticing the work we're doing and have decided to join the movement. Here is the latest video in the WeDidIt Story Series, where we share the news that kept the office buzzing in 2013, and insight into what we have planned for 2014.

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