Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.
Online donors are valuable contributors to your organization, but retention can be a challenge.
After all, these donors are giving behind a screen, and online donations tend to be smaller than those given in-person.
Pair that with the fact that 52% of fundraisers say their organization lacks a systematic method for finding major gifts, and you may be wondering how on earth you’re going to convert your online donors into major donors.
First, understand that the conversion process is a long-term conversation between your nonprofit and your online donors.
Then, get started with our top 8 tips for converting your online donors to major donors: