Major gifts are good.
But what happens when you pair up major gifts and matching gifts?
A match made in heaven, that’s what!
Alright, duh. Maybe that's an obvious statement. More importantly: how can you get more matched major gifts (say that 10 times fast).
Many times, we tend to think of matching gifts only in relation to small to mid-size donations coming from an annual appeal. An extra $100 here, maybe $500 there.
However, matching gifts can play a big role in your major gift fundraising. Even though many companies place a cap on matching gifts, some of these caps are as large as $15,000 for individuals while a few go as high as $300,000!
Three. Hundred. Thousand. Times two.
Your nonprofit should already be taking advantage of matching gifts in general, but pay special attention to how they relate to major gifts as well.
However, you can't sit back and expect these things to happen automatically. Sometimes, getting a major gift/matching gift pair going, you need to give it a little encouragement. A push, if you will.
Here are some best practices for pairing major and matching gifts.