Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.
I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.
Basically, it’s kind of a big deal.
Statistics aside, there’s another reason you should be using Twitter - because it’s literally the best option for promoting a charity event, especially during that event. See, tweets are bite-sized. They’re meant to be read and reacted to in a matter of minutes (or even seconds).
That makes them perfect for minute-by-minute updates, especially given that every tweet published on the site has a clearly-visible timestamp applied to it. And your fans, followers, and supporters can react directly to each one, allowing you to easily foster conversation and generate even more visibility for your cause.
There’s more to it than just tweets, too:
- You can use a tool like twtpoll to create surveys for your followers, asking them questions about where they'd like donations to be focused or what cause they want to support.
- Presenters and partners can tweet their own stuff in addition to what’s on your official feed, spreading the word even further.
- If you’re running a fundraiser at a specific site, you can make use of a tweetwall to display your feed to attendees.
- User-generated content can generate a ton of engagement, making people likelier to donate and increasing awareness of your charity.
- Users can now donate through Twitter. Founded by retail technology company #Pay, the #Donate platform allows users to throw their support behind your cause with a hashtag. By registering on the Good Agency Website, you can register a donation hashtag connected to a fixed amount and tweet it out to your followers.
It’s a powerful innovation - and one which could change the face of fundraising. That isn’t to say using Twitter’s a guaranteed win for you, though. Here are a few tips to help you maximize your success on the platform:
- As you may already know, you can tweet directly at your followers by typing '@' followed immediately by their username. What you might not know is that if you put a period in front of the mention it'll be visible to all of your followers - not just the person you're talking to.
- Be mindful about which hashtag you choose. Yours needs to be memorable and simple, but it also needs to convey a precise idea of what your event is about. And you need to be careful you don't use a hashtag that is easily hijacked.
- Learn how Twitter lists work, and employ them in your own event. This will help you easily keep track of donors, supporters, and presenters.
- Proofread your tweets before sending them out. Nothing looks more unprofessional than a tweet laden with spelling or grammatical errors.
Twitter isn’t just a social network. Not where event management’s related, and certainly not in the fundraising space. With by-the-second updates, incredible visibility, and even the ability to donate to a cause, it’s a tool which you can only gain from.
Brad Wayland is the Chief Strategy Officer at BlueCotton, a site with high-quality, easy-to-design custom t-shirts.