It can happen in an instant, often without warning.
Your nonprofit’s cause is thrust into the online spotlight. It’s being talked about on Facebook and it’s trending on Twitter. It even has it’s own hashtag.
Maybe there’s controversy swirling your cause, maybe it’s a celebratory occasion. Maybe it’s a story related to what you do that has been picked up by the online masses.
Whatever the cause, it’s an important opportunity for your organization to capitalize on an influx of coverage and public interest on your mission. It could be a rare opportunity to mobilize your current supporters and enlist new ones.
The problem is, these type of events happen so quickly. Just as fast as they started, the public’s interest has moved on to something else entirely. You won’t have a day to plan a response. You’ve got to pounce.
Don’t panic. Here’s what you can do to be ready.