LinkedIn is severely misunderstood and underestimated donor research tool by many fundraisers.
Even those that use it often don’t take full advantage of its many useful tools.
In fact, there’s a simple little search you can do on LinkedIn that can give you the perfect outreach point for thousands of potential donors that I’m shocked isn’t talked about more in development circles.
I often mention this trick in webinars and it seems like less than half of fundraisers, even those familiar with LinkedIn, even know it exists.
Ready for it?