Your Facebook Page acts as a platform for current donors and potential donors to connect with your organization. Globally, people spend more than 50 minutes per day on Facebook. That's a lot of opportunity to get your organization in front of new people, which is especially important if you're trying to improve individual donations.
Using Facebook to improve your communication and reach individual donors is free, powerful, and it works. Here are 3 tips you can use and why it's so important to start using them:
That land of political arguments and memes of questionable factual backing, all shared from people you haven’t spoken to in 15 years.
Anytime a post ends with “Please share this with anyone you can,” it should usually set off alarm bells.
Every now and then, a variation of this gem will make the rounds:
Yikes. There’s a lot to break down here.
Arguing on Facebook can be a hopeless endeavour. Most of the time, you’re unlikely to change the person’s mind (after all, they wouldn’t have shared it if their mind wasn’t already made up). But stuff like this can be hard to ignore.
So how do you set people on the right track? The best thing you can do is share some basic information with them to help them understand.
Here’s some things to share to help educate your friends who don’t quite get how the nonprofit world works.
There’s a lot of wringing of hands in the world these days about how much young people use their phones.
Whether you’re young or old, you’re probably rolling your eyes right now (but for two very different reasons). We’ll save the merits for and against our connectedness for another day. For now, let’s discuss something I think we can all agree on:
How can you really nail your social media at your next fundraising event?
A strong social media game can work wonders for your events. For one, they help you capture that “F.O.M.O.” (that’s “Fear Of Missing Out”) feeling that can drive future engagement. If my friend goes to an event that I decided to pass on, but all the pictures he’s sharing on Instagram look amazing, I’m going to feel a bit silly for deciding not to go.
And you can bet that next year I’ll be there.
Point is, when your event is consistently producing a stream of social media content, it’s free advertising for you. Beyond that, it helps increase the level of engagement of attendees. People will scroll through the posts surrounding your event to see what other people are doing. Perhaps you’ve got a fun station set up somewhere in the event space, and they’ll see other people posting about it and go check it out themselves.
But good social media doesn’t happen by itself. Sure, you need a fun, engaging event, but it goes beyond that. If you don’t set yourself up for success, you’ll find your attendees might be staring at their phones for a very different (and not nearly as good) reason: they’re bored out of their minds.
Here’s some tips for maximum social media exposure during your next event.
I gotta say, I’m fully hooked on Snapchat.
Like a lot of people, when I first tried Snapchat, I didn’t quite get it. I wrote it off as something that I must just be too old for (oh God no, it’s finally happening!) and didn’t open it for months after that.
But a few months back, I decided to give it another shake.
Now I can’t put it down.
Naturally, I wanted to see how nonprofits were using it, so I started following every single org I could possibly find.
And after a few months of watching their snaps, I’ve come up with what I think are the absolute best nonprofits on Snapchat.
It’s clear these orgs have a well-defined strategy and goals (as you should before diverting resources to a new social media channel). They’re not just snapping just to snap: they’re really delivering value to their audience.
I didn’t throw anyone on this list willy-nilly. In fact, the list was 8 at first, but then I took a hard look at a few and thought “Are they doing something truly creative?”
Simply put: these are the best of the best. At least that I’ve seen.
Here are my 5 favorites, in no particular order:
If you’re plugged into the social media world, you know that Instagram has been in the news quite a bit lately.
A few weeks back, they announced major changes to the way posts will be displayed for users. Instagram will now follow a Facebook style algorithm, in that you won’t be shown every post, nor will they be shown to you in chronological order. Rather, an algorithm will decide what you will likely most want to see and show you posts based on that.
Then, just last week, Instagram revealed their new look. A new logo, color scheme, and app design. Reviews were...mixed.
But regardless of your thoughts on their new logo or timeline, Instagram is a force to be reckoned with. Last year they surpassed 400 million users, making it a bigger social network than Twitter. Plus, they have the backing of their parent company, Facebook, so they’re likely to be a force for years to come.
Instagram is getting crowded...
The problem with Instagram is that it can be a bit difficult to think of material to post. Instagram is just about the most visual social network there is, so you can’t just throw up some questions or update posts like you might on Facebook or Twitter (although you should absolutely do more than just update posts on those networks).
If you’re not already, it’s time for your nonprofit to pay attention to Snapchat.
The social media network turns 5 years old later this year (that’s 57 in internet years, for those counting at home), but 2016 is shaping up to be it’s pivotal moment where it shifts from a niche teen audience to the larger public (see: old people like us. The truth hurts).
How do I know? Snapchat just announced that their average daily video views have now reached 8 billion per day!
And that just so happens to match Facebook’s average daily video view number.
Snapchat has some built in advantageous that make it a very attractive option for nonprofits, but that still doesn’t mean every single charity needs to be rushing to make an account.
So how can nonprofits use Snapchat? What advantages does it offer? Who should consider trying out the platform?
Last week, we talked about the ethical questions surrounding using LinkedIn and other social media tools for donor research.
One of the big questions here regards privacy settings. LinkedIn allows users to see who has viewed their profile. However, users can also browse profiles with varying levels of anonymity.
But how does this jive with the ethical obligation to identify yourself when asked in the process of researching a prospect? Would anonymously researching on LinkedIn run counter to this?
Should you hide your identity on LinkedIn when researching prospects? If so, how do you do it?
What fundraisers and researchers need to know to avoid donor blunders.
Picture this: you’re going on a blind date. You sit down and order a round of drinks, but before you can say “cabernet sauvignon,” your date starts listing off every detail of your life and history and asking you about them.
Uhhhh, check please!
That’s the world we all live in today.
That includes your donors.
Social media and the internet have opened a whole can of worms when it comes to our private lives and it’s left us split between two worlds.
On one side, information is freely available for all on social media. It allows us to share thoughts, pictures, and experiences far and wide with nothing more than a device we keep in our pocket.
However, this rapid expansion of technology has also forced us to question what should remain private and what should be out in the open.
Typically, it isn’t until a piece of data or personal moment from our lives has been abused that our ideas about privacy are challenged. But once that line has been crossed, we realize just how much information is out there, and we question whether those social media status updates were worth it.
This situation becomes even more fraught when brought into the realm of nonprofit donor research.
Social media can provide information that is indispensable for fundraisers, and it’s a nonprofit’s responsibility to do their research on a potential donor so that they can effectively reach out and offer relevant opportunities to potential major donors.
But is it ethical to dig through social media profiles?
As with most deeply complicated issues, there is no simple yes or no answer.
You gotta hand it to the museum crew, they own it on social media.
January 20th is #MuseumSelfie Day, where museum lovers are encouraged to post a selfie at a museum to social media in an effort to spread the museum love. It seems to be working well, grabbing a top trending spot on Twitter in the early afternoon.