Fundraise Smarter

Does Your Nonprofit Really NEED a Mobile Friendly Page?

Posted by Andrew Littlefield on Apr 30, 2015 10:00:00 AM

Do you really NEED a mobile-friendly page for your nonprofit?

Spoiler alert: Yes.

But not for the reasons you may have been hearing lately.

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Topics: Online giving, online fundraising, Mobile friendly,, mobile giving

How to Drive Traffic to Your Donation Page

Posted by Andrew Littlefield on Apr 13, 2015 10:00:00 AM

We talk to a lot of fundraisers here at WeDidIt, and one of the most common concerns they have when it comes to online fundraising is driving traffic to donation pages. The shift to online donations has forced many fundraisers to play the role of a marketer, which requires a very different skill set.

Crowdfunding and online fundraising is a game of averages. Statistically, less than 2% of a page’s visitors will actually make a donation. If you get 100,000 visitors to your page, then you don’t have a problem.

But if you’re only getting a few hundred people a month visiting your donation page…

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Topics: Online giving, online fundraising, Crowdfunding, Donors,

7 Deadly Donation Page Sins

Posted by Andrew Littlefield on Mar 3, 2015 7:30:00 AM

If you’ve ever found yourself in a tight financial spot, you know there are only two ways out of it. You can:

  • Spend less money

  • Make more money

That’s about it. Most of the time, making more money isn’t an option. So that leaves spending less. How can you do more with less?

Your nonprofit’s website finds itself in the same situation. If you want to raise more donation money through your website, you need to drive more traffic to the donation page.

Or you could make your donation page do more with the same amount of traffic.

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Topics: Fundraising, Online giving, online fundraising

The Economics of Crowdfunding Pages [INFOGRAPHIC]

Posted by Andrew Littlefield on Feb 19, 2015 8:00:00 AM

There's a misconception about crowdfunding that says to be successful, you have to catch lightning in a bottle and create that elusive, viral hit. The "Ice Bucket Challenge," if you will.

While campaigns that raise tens of millions of dollars may be rare, crowdfunding is actually pretty formulaic. There are steps you can take to be successful, assets you need to raise a certain amount, and predictable results based on averages.

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Topics: Fundraising, Online giving, infographics, online fundraising, Crowdfunding

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