Fundraise Smarter

Fundraising in the Digital Era [Video]

Posted by Logan Montone on Jun 6, 2017 10:00:00 AM

 

Like Tacos and Fundraising?

Well, nonprofit leaders in Buffalo, NY sure do! And the seminar we hosted on "Fundraising in the Digital Era" a few weeks ago was the place to be! From breakfast tacos to digital fundraising tips and tactics, it was an absolute blast. Don't worry, we got the whole thing on video for you. Although, you'll have to come visit us if you want the tacos.

Okay, I'm officially hungry. But let's try and focus on the fundraising strategies you can learn and use from our video of the event!

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Topics: Fundraising, Online giving, online fundraising, fundraising events

How to Make Super Cool Social Media Badges for Your #GivingTuesday Donors

Posted by Andrew Littlefield on Nov 23, 2015 10:00:00 AM

One of the greatest inventions in modern civics is the “I Voted” sticker. 



People love to show off that they participated in the democratic process, so they wear the stickers with pride (that and it serves as proof to your boss as to why you took an extended lunch). And when everyone's wearing the stickers, it reminds all those who forgot that it's Election Day. You'd hate to be the one person as Happy Hour, watching the results roll in on TV, without a sticker on your shirt, right? Then everyone would know you didn't vote! Shame!

 

Wouldn't it be great to capture some of this healthy peer pressure for your #GivingTuesday campaign?

You need virtual "I donated!" stickers!

Good news: We made some for youBetter news: they're super easy to make if you want to make your own!

Here's how:

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Topics: Online giving, Giving Tuesday, GivingTuesday

Finding New Donors? Keep It Simple!

Posted by Brooke Binkowski on Sep 3, 2015 10:00:00 AM

Nonprofits, by their very definition, aren't moneymakers, but money is still a major part of every decision you make at every nonprofit, whether it's a huge enterprise or a tiny no-overhead operation.

Without money, there can be no services. Without services, there is no nonprofit.

So, appropriately, in the nonprofit world, the million dollar (or more or less, depending on operating costs) question is: How do you bring in enough money to achieve all of your organization's goals and pay employees a living wage?

Grants are helpful – and they're always welcome. Foundations and government money can make or break a nonprofit organization, sure. But the real power of organizations are in the people: donors are the heart, soul, and lifeblood of any successful nonprofit, especially individual givers. The tricky part is finding donors. The trickier part is keeping them.

First things first. How do you go about finding new donors?

It helps to keep it simple and return to fundraising basics, with some minor tweaks for the modern world.

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Topics: Fundraising, Online giving

OMG, STFU! How to Engage & Not Annoy Your Supporters Online

Posted by Brooke Binkowski on Aug 27, 2015 10:00:00 AM

Editorial Note: Today's the last day to register for our Be Heard! webinar, going down today at 1:00!

We are a generation of multitaskers, living in a world of non-stop distractions.

The kindest way to describe our attention spans in this era is “evolving.” Another way to put it is that there are always screens, ads, phone calls, text messages, emails, flashing and buzzing and competing for everyone's time and energy.

This means that there are a lot of unexpected challenges for nonprofits, especially when sometimes it feels as though the entire world is jumping up and down and clamoring for everyone's attention at any given time.

How do you keep supporters engaged in the digital nonprofit world? It may seem like a crapshoot, because you're just a lone drop in a veritable sea of information, but the truth is that you really can set yourself and your message apart, and you don't necessarily need a lot of bells and whistles to do it.

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Topics: Online giving, online fundraising, online activism

Should Your Nonprofit Hire a Social Media Manager?

Posted by Brooke Binkowski on Aug 20, 2015 10:00:00 AM

The Digital Age has descended on the world like a tidal wave of information, and with it, a whole new set of rules has emerged.

The traditional methods of fundraising and branding have take a backseat to all things social media. It's common to find yourself floundering in unfamiliar waters, feeling like the revolution has passed you by, especially if you're a small nonprofit.

This may have you weighing your options: Should you hire a social media or email expert?

The answer is – well, maybe.

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Topics: Online giving, social media, nonprofit marketing,, online activism

4 Nonprofit Websites That Are #Winning

Posted by Brooke Binkowski on Aug 11, 2015 1:43:00 AM

 

In England during the 19th and early 20th centuries, drawing rooms were popular among members of the royal court. These were lavish rooms that existed for the lone purpose of entertaining guests, but were among the most important areas of the home. There, people could show what they were all about while socializing, conversing about matters of the day, and – perhaps most importantly – doing business with one another.

As times changed, so did architectural trends. The drawing room has mostly fallen out of favor since the mid-1900s, but in the brave new mobile age, today's digital presence – website, social media, mobile and tablet-friendly apps – is just as important as those drawing rooms were in the last century. Your online presence, particularly your website, can function as a place to visit, socialize, or learn – but it's also a place to conduct business.

It's almost a given that a web and mobile presence is an integral part of any company, especially since online giving is increasing even as traditional ways of donating are significantly dropping. But when it's done right, a strong digital presence can be more than simply a virtual billboard to asking for donations, or even letting donors and clients what you're all about.

For-profit businesses can probably get away with very little interactive digital presence, so long as they have already-existing strong brands and a strategy to drive potential customers toward them, but a good nonprofit marketing strategy should aim to do more than that: It can facilitate and inform, but a good online showing can also educate and empower – with an eye to trust and responsiveness.

Here are four nonprofits that are doing digital presence right.

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Topics: Online giving, nonprofit marketing,

Hiring an Online Fundraiser? Look for These Resume Skills.

Posted by Andrew Littlefield on Aug 10, 2015 10:00:00 AM

With online fundraising still growing at a rate of close to 9% every year, more and more nonprofits are focusing on strengthening this branch of their fundraising and development departments.

That might come in the form of spending more on software, but it also means bringing on development staff that understands the intricacies of online fundraising and has the skills to do it effectively.

So what should development directors be on the lookout for when searching through digital fundraiser resumes?

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Topics: Online giving, online fundraising

Why Your Fundraising and Communication Teams MUST Work Together

Posted by Andrew Littlefield on Aug 3, 2015 10:00:00 AM

Cats and dogs, oil and water, windows and rocks, some things just don’t mix.

Unfortunately, you can throw fundraisers and nonprofit communications professionals into that group many times.

In many nonprofit organizations, the fundraising and communications teams are kept far away from each other. Each group has their own little realm and each protects their kingdom fiercely. Having a team that takes ownership over their responsibilities is not inherently a bad thing, but problems can arise when this ownership inhibits the ability of teams to work together towards a common goal.

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Topics: Online giving, online fundraising

The Mind-Blowing Numbers Behind Online Activism [INFOGRAPHIC]

Posted by Andrew Littlefield on Jul 29, 2015 9:00:00 AM

Quick note before we dive into today's post: Today is the last day to register for our "From Slack to Act! Converting Clicks to Cash in 3 Steps"! Over 450 people have already registered, join them at 1:00PM EDT today! Click here to register.

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Topics: Online giving, online fundraising, online activism

Video: 5 Tips On Fighting Slacktivism For Nonprofits

Posted by Andrew Littlefield on Jul 27, 2015 10:00:00 AM

Young people love engaging with social justice and philanthropic causes online, but how can you make sure that digital engagement turns into real-world action for your nonprofit? Here's 5 tips to get you started.

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Topics: Online giving, online fundraising, online activism

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