Fundraise Smarter

Boomers Need (Tech) Love Too

Posted by Andrew Littlefield on May 26, 2015 10:00:00 AM

Want to hear something mildly embarrassing?

My parents read all my blog posts on here. Even this one.

Okay, that’s not embarrassing, it’s sweet, right? They’ve graduated from putting my report card on the fridge to sharing my blog posts on Facebook.

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Topics: online fundraising, older donors,

Ask the Experts: Marketing Your Nonprofit Online Like a Pro

Posted by Andrew Littlefield on May 18, 2015 10:00:00 AM

Do you wish your nonprofit website attracted more visitors? Wonder how you can get your fundraising appeal in front of more people?

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Topics: online fundraising, donation pages,, nonprofit marketing,

The Stupid Simple Trick for Getting More Donations Online

Posted by Andrew Littlefield on May 14, 2015 10:00:00 AM

I’m going to tell you the absolute, hands-down, number one, best way to increase your online fundraising efforts. The end-all, be-all tip for internet fundraising success.

Are you ready?

Write this down...

Seriously, grab a pen and notepad, I’ll wait…

Alright, here it is…

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Topics: Fundraising, online fundraising

Bookmark These Tools to Make Sense of Your Fundraising Data

Posted by Andrew Littlefield on May 11, 2015 10:00:00 AM

Math is a lot like singing.

It’s one of those things that we all used to do, but not really anymore. And if you ever ask us to do it we apologize and belittle ourselves and say things like “Oh gosh, I’m so bad at it, don’t judge me.”

It’s exactly this attitude and lack of confidence that scares people off about being a data-driven fundraiser.

Data? Testing? Stats? Oh no, that’s not for me.

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Topics: online fundraising, Fundraising Data,, Data-Driven Fundraising,

Not Your Momma's Fundraiser: The New MUST HAVE Skill for Fundraisers [SlideShare]

Posted by Andrew Littlefield on May 7, 2015 10:00:00 AM

It's not exactly a bold statement to say that the internet has changed a few things about fundraising.

Some of those things are good, some are maybe not so good.

But one thing's for sure: it's created the need for a new skill among fundraisers.

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Topics: online fundraising, Data-Driven Fundraising,

Talk Nerdy To Me: New Data On Donation Pages

Posted by Andrew Littlefield on May 4, 2015 10:00:00 AM

Have you ever looked at your website’s donation page stats and thought to yourself:

“Is this good? Should my page be doing better?”

Wonder no more! I’ve dug into the numbers for you to find out how well a typical donation page performs, the value of a donation page visitor, average donation size, the devices donors use, and more!

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Topics: online fundraising, Fundraising Data,, donation pages,

Does Your Nonprofit Really NEED a Mobile Friendly Page?

Posted by Andrew Littlefield on Apr 30, 2015 10:00:00 AM

Do you really NEED a mobile-friendly page for your nonprofit?

Spoiler alert: Yes.

But not for the reasons you may have been hearing lately.

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Topics: Online giving, online fundraising, Mobile friendly,, mobile giving

How Can You Tell If Your Nonprofit's Website is "Mobile-Responsive"?

Posted by Andrew Littlefield on Apr 27, 2015 9:45:00 AM

Last Tuesday, Google implemented updates to their search system that will punish sites that are not mobile-friendly by pushing them down in the search rankings. Since then, the nonprofit world has been abuzz with discussion about the importance of mobile-responsive, or mobile-friendly, websites.

This leaves us with a very important question to consider:

What does “mobile-responsive” even mean anyway?

Tech folks have a bad habit of throwing around jargon that no one understands. Even if you are familiar with the phrase “mobile-responsive,” it might hold some meaning that you didn’t realize.

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Topics: online fundraising, Mobile friendly,, mobile giving

How To Promote Your Fundraiser Like a Hollywood Blockbuster

Posted by Andrew Littlefield on Apr 23, 2015 9:45:00 AM

Promoting an online fundraising campaign can be tricky. You don’t want to pester your audience, but you know they’ll need to hear the message more than once if they’re going to actually make a contribution.

What you need to do is take a lesson from Hollywood.

Marketing a major motion picture is pretty formulaic. There’s a recipe that movie executives follow, because it’s been proven to work.

Best of all, it’s a formula that you can replicate for your fundraising campaign!

Let’s take a look at some of the oldest tricks in the movie advertising book and see how nonprofits can adapt these for their needs.

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Topics: Fundraising, online fundraising, Crowdfunding

How to Drive Traffic to Your Donation Page

Posted by Andrew Littlefield on Apr 13, 2015 10:00:00 AM

We talk to a lot of fundraisers here at WeDidIt, and one of the most common concerns they have when it comes to online fundraising is driving traffic to donation pages. The shift to online donations has forced many fundraisers to play the role of a marketer, which requires a very different skill set.

Crowdfunding and online fundraising is a game of averages. Statistically, less than 2% of a page’s visitors will actually make a donation. If you get 100,000 visitors to your page, then you don’t have a problem.

But if you’re only getting a few hundred people a month visiting your donation page…

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Topics: Online giving, online fundraising, Crowdfunding, Donors,

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