Fundraise Smarter

How to Win Public Support Like Donald Trump

Posted by Andrew Littlefield on Sep 28, 2015 10:00:00 AM

I stared blankly at my screen, unable to really comprehend or believe what I was seeing.

Poll after poll had ranked Donald Trump...Donald Trump! the front-runner for the Republican nomination for President.

Like many, I assumed this was a flash-in-the-pan lead. As soon as he had another dumb gaff, people would see him for what he is and move on.

But the gaffs came and went, yet his lead remained. It’s...mind-blowing.

What is it about this guy that makes him so impenetrable? He says horrifying things, insults his own party members, and constantly gloats about how rich he is. His fellow candidates do everything they can to tear him down. First they ignored him, then they engaged him, now they’re trying to ignore him again.

Yet he still enjoys a comfortable lead.

Then I figured it out.

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Topics: Fundraising, online fundraising, nonprofit marketing,

[PODCAST] Naked Nonprofits: Why NGO's Need to Embrace Radical Transparency

Posted by Brooke Binkowski on Sep 24, 2015 8:00:00 AM


Editorial Note: We've got another wonderful podcast from Brooke this week! Too busy to read? Give this blog post a listen on your way to work!

We all know someone who crosses the line. You know, that line. They're all over social media: the oversharers. You think you're having an innocuous conversation about their dog, and suddenly you're hearing about their digestion. Or their marital problems. Or worse. It's as if there's no boundary between them and you. If they experienced it, you're going to know about it.

Nobody wants to be that person, right?

Well, most of the time, keeping some things to yourself is a good idea. But if you're a nonprofit, oversharing is where you want to be. Actually, if you're oversharing, it's probably not enough – the key is to get your organization to radical transparency, well beyond what the law requires. That's one of the most powerful ways to build professional trust and confidence in you. So go ahead and be like your weird auntie Matilda who Facebooks all her conversations with her dogs. It's good for your donors, and it's good for your nonprofit!

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Topics: online fundraising, nonprofit transparency

Finding New Donors with Donor Stories

Posted by Andrew Littlefield on Sep 14, 2015 9:00:00 AM

The nonprofit fundraising world is filled with storytelling advice, and for good reason. Telling your nonprofit’s story in a powerful way is a far more effective means of cultivating and finding new donors.

But often times, we stop the story telling at the beneficiaries of our organization. Many fundraisers feel that once they’ve told the story of their nonprofit’s mission, there’s no other story to tell.

However, this overlooks what can be one of your most powerful sources of story telling magic (and one that can help you find new donors as well): your donors’ stories.

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Topics: Fundraising, online fundraising, Storytelling,, Finding new donors, donor acquisition

OMG, STFU! How to Engage & Not Annoy Your Supporters Online

Posted by Brooke Binkowski on Aug 27, 2015 10:00:00 AM

Editorial Note: Today's the last day to register for our Be Heard! webinar, going down today at 1:00!

We are a generation of multitaskers, living in a world of non-stop distractions.

The kindest way to describe our attention spans in this era is “evolving.” Another way to put it is that there are always screens, ads, phone calls, text messages, emails, flashing and buzzing and competing for everyone's time and energy.

This means that there are a lot of unexpected challenges for nonprofits, especially when sometimes it feels as though the entire world is jumping up and down and clamoring for everyone's attention at any given time.

How do you keep supporters engaged in the digital nonprofit world? It may seem like a crapshoot, because you're just a lone drop in a veritable sea of information, but the truth is that you really can set yourself and your message apart, and you don't necessarily need a lot of bells and whistles to do it.

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Topics: Online giving, online fundraising, online activism

Hiring an Online Fundraiser? Look for These Resume Skills.

Posted by Andrew Littlefield on Aug 10, 2015 10:00:00 AM

With online fundraising still growing at a rate of close to 9% every year, more and more nonprofits are focusing on strengthening this branch of their fundraising and development departments.

That might come in the form of spending more on software, but it also means bringing on development staff that understands the intricacies of online fundraising and has the skills to do it effectively.

So what should development directors be on the lookout for when searching through digital fundraiser resumes?

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Topics: Online giving, online fundraising

Why Your Fundraising and Communication Teams MUST Work Together

Posted by Andrew Littlefield on Aug 3, 2015 10:00:00 AM

Cats and dogs, oil and water, windows and rocks, some things just don’t mix.

Unfortunately, you can throw fundraisers and nonprofit communications professionals into that group many times.

In many nonprofit organizations, the fundraising and communications teams are kept far away from each other. Each group has their own little realm and each protects their kingdom fiercely. Having a team that takes ownership over their responsibilities is not inherently a bad thing, but problems can arise when this ownership inhibits the ability of teams to work together towards a common goal.

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Topics: Online giving, online fundraising

The Mind-Blowing Numbers Behind Online Activism [INFOGRAPHIC]

Posted by Andrew Littlefield on Jul 29, 2015 9:00:00 AM

Quick note before we dive into today's post: Today is the last day to register for our "From Slack to Act! Converting Clicks to Cash in 3 Steps"! Over 450 people have already registered, join them at 1:00PM EDT today! Click here to register.

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Topics: Online giving, online fundraising, online activism

Video: 5 Tips On Fighting Slacktivism For Nonprofits

Posted by Andrew Littlefield on Jul 27, 2015 10:00:00 AM

Young people love engaging with social justice and philanthropic causes online, but how can you make sure that digital engagement turns into real-world action for your nonprofit? Here's 5 tips to get you started.

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Topics: Online giving, online fundraising, online activism

13 Experts on Engaging Young Donors

Posted by Andrew Littlefield on Jul 6, 2015 10:00:00 AM


You won't find a bigger advocate of social media than me. But even I'll admit that it has a tendency to highlight some less than desirable traits in all of us.

Take for example the way we interact with causes and nonprofits on Facebook and Twitter.

All of us are guilty at times in participating in what I like to call "slacktivism." We change our profile picture, use a hashtag, or post a status supporting some cause or social justice campaign. Then when it comes time to make a donation or take a real action for that cause, well...

...I'll get to it later.

Agh! It's terrible! But those micro actions are so easy to take, and it feels so good doing it, we just can't help ourselves.

So how do you take someone from "slack" to "act"?

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Topics: Fundraising, online fundraising, Young donors,

Boomers Need (Tech) Love Too

Posted by Andrew Littlefield on May 26, 2015 10:00:00 AM

Want to hear something mildly embarrassing?

My parents read all my blog posts on here. Even this one.

Okay, that’s not embarrassing, it’s sweet, right? They’ve graduated from putting my report card on the fridge to sharing my blog posts on Facebook.

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Topics: online fundraising, older donors,

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