Like Tacos and Fundraising?
Well, nonprofit leaders in Buffalo, NY sure do! And the seminar we hosted on "Fundraising in the Digital Era" a few weeks ago was the place to be! From breakfast tacos to digital fundraising tips and tactics, it was an absolute blast. Don't worry, we got the whole thing on video for you. Although, you'll have to come visit us if you want the tacos.
Okay, I'm officially hungry. But let's try and focus on the fundraising strategies you can learn and use from our video of the event!
The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.
Okay.. no more puns, I promise.
But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.
Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...
Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.
Last week, we published our Marketing/Communications and Fundraising report, called “The Marketing and Fundraising Rift.”
If you missed that, it’s the result of a 300 person survey of fundraisers and nonprofit marketers. Give it a look!
We asked a range of questions in the original survey, but we left a few out from the final report, just because they didn’t quite fit into the point of the article.
But I was interested in the results of one question in particular that we ended up leaving out of the final report.
It caught my eye because it went against what I expected.
Over the years, much has been said about the best way to craft a direct mail appeal.
The size of the envelope, the audience, the message on the outside, the message on the inside, the response type, to include a gift or not. All these things and more have been debated ad nauseam.
But as more nonprofits incorporate digital elements into their fundraising campaigns, there is an oft-overlooked channel that provides tremendous amounts of value to those who can pull it off successfully.
It is the humble email.
There’s a brand new train station in Lower Manhattan. But it’s more than just any transit station.
It’s the “Oculus.”
With wing-like arms that shoot hundreds of feet in the air, it’s bright white structure causes your eyes to squint on a sunny day.
The Oculus is an impressive structure, no one can doubt that. But the project always manages to elicit grumbles from New Yorkers whenever it gets brought up.
That’s because the train station cost $4 billion. That’s nearly $2 billion MORE than it was supposed to originally cost. It also took 12 years to build.
You see, in all the excitement of building something new, beautiful, and impressive, the most important aspect of a train station was forgotten.
It has to efficiently connect people to trains. You know...it needs to be a train station.
Now before you scratch your head and wonder what the hell has happened to the WeDidIt Fundraising Blog, bear with me a second.
The Oculus station fiasco is not unlike a lot of nonprofit newsletters.
But did anyone stop and ask “Hey...are these affecting the behavior of recipients in anyway?”
Too often, the answer to that is no. Or more accurately, it’s “...you know, I have no clue. I just loved this design.”
Whenever anyone downloads our nonprofit website guide, they get an email from me asking what their biggest wish is for their organization’s website.
It’s fun to see what different organizations are working on, plus it’s a great way to keep a pulse on what’s weighing heavy on nonprofit workers when it comes to their digital fundraising.
And yes, I really do read and reply to all of ‘em!
A recurring theme among the responses goes something like this:
“I wish we had more traffic on our website!”
Not exactly surprising, right? Anyone who’s ever run any kind of website will tell you that they’d love more visitors. Visibility can be a very good thing. If you build up an audience, properly nurture them, then tell them an engaging story, digital fundraising can be a consistent revenue channel for nonprofits.
It’s not the end-all, be-all by any means. Having an audience is far different than having the right audience. But the right audience can be a very powerful force for change.
So if your goal is to increase traffic, who better to learn from than the 10 most visited nonprofit websites in the country?
If you’re not already, it’s time for your nonprofit to pay attention to Snapchat.
The social media network turns 5 years old later this year (that’s 57 in internet years, for those counting at home), but 2016 is shaping up to be it’s pivotal moment where it shifts from a niche teen audience to the larger public (see: old people like us. The truth hurts).
How do I know? Snapchat just announced that their average daily video views have now reached 8 billion per day!
And that just so happens to match Facebook’s average daily video view number.
Snapchat has some built in advantageous that make it a very attractive option for nonprofits, but that still doesn’t mean every single charity needs to be rushing to make an account.
So how can nonprofits use Snapchat? What advantages does it offer? Who should consider trying out the platform?