Fundraise Smarter

Should Your Nonprofit Be on Snapchat?

Posted by Andrew Littlefield on Mar 7, 2016 10:00:00 AM

If you’re not already, it’s time for your nonprofit to pay attention to Snapchat.

The social media network turns 5 years old later this year (that’s 57 in internet years, for those counting at home), but 2016 is shaping up to be it’s pivotal moment where it shifts from a niche teen audience to the larger public (see: old people like us. The truth hurts).

How do I know? Snapchat just announced that their average daily video views have now reached 8 billion per day!

And that just so happens to match Facebook’s average daily video view number.

Snapchat has some built in advantageous that make it a very attractive option for nonprofits, but that still doesn’t mean every single charity needs to be rushing to make an account.

So how can nonprofits use Snapchat? What advantages does it offer? Who should consider trying out the platform?

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Topics: online fundraising, social media, online activism

OMG, STFU! How to Engage & Not Annoy Your Supporters Online

Posted by Brooke Binkowski on Aug 27, 2015 10:00:00 AM

Editorial Note: Today's the last day to register for our Be Heard! webinar, going down today at 1:00!

We are a generation of multitaskers, living in a world of non-stop distractions.

The kindest way to describe our attention spans in this era is “evolving.” Another way to put it is that there are always screens, ads, phone calls, text messages, emails, flashing and buzzing and competing for everyone's time and energy.

This means that there are a lot of unexpected challenges for nonprofits, especially when sometimes it feels as though the entire world is jumping up and down and clamoring for everyone's attention at any given time.

How do you keep supporters engaged in the digital nonprofit world? It may seem like a crapshoot, because you're just a lone drop in a veritable sea of information, but the truth is that you really can set yourself and your message apart, and you don't necessarily need a lot of bells and whistles to do it.

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Topics: Online giving, online fundraising, online activism

Should Your Nonprofit Hire a Social Media Manager?

Posted by Brooke Binkowski on Aug 20, 2015 10:00:00 AM

The Digital Age has descended on the world like a tidal wave of information, and with it, a whole new set of rules has emerged.

The traditional methods of fundraising and branding have take a backseat to all things social media. It's common to find yourself floundering in unfamiliar waters, feeling like the revolution has passed you by, especially if you're a small nonprofit.

This may have you weighing your options: Should you hire a social media or email expert?

The answer is – well, maybe.

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Topics: Online giving, social media, nonprofit marketing,, online activism

The Mind-Blowing Numbers Behind Online Activism [INFOGRAPHIC]

Posted by Andrew Littlefield on Jul 29, 2015 9:00:00 AM

Quick note before we dive into today's post: Today is the last day to register for our "From Slack to Act! Converting Clicks to Cash in 3 Steps"! Over 450 people have already registered, join them at 1:00PM EDT today! Click here to register.

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Topics: Online giving, online fundraising, online activism

Video: 5 Tips On Fighting Slacktivism For Nonprofits

Posted by Andrew Littlefield on Jul 27, 2015 10:00:00 AM

Young people love engaging with social justice and philanthropic causes online, but how can you make sure that digital engagement turns into real-world action for your nonprofit? Here's 5 tips to get you started.

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Topics: Online giving, online fundraising, online activism

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