If you’re not already, it’s time for your nonprofit to pay attention to Snapchat.
The social media network turns 5 years old later this year (that’s 57 in internet years, for those counting at home), but 2016 is shaping up to be it’s pivotal moment where it shifts from a niche teen audience to the larger public (see: old people like us. The truth hurts).
How do I know? Snapchat just announced that their average daily video views have now reached 8 billion per day!
And that just so happens to match Facebook’s average daily video view number.
Snapchat has some built in advantageous that make it a very attractive option for nonprofits, but that still doesn’t mean every single charity needs to be rushing to make an account.
So how can nonprofits use Snapchat? What advantages does it offer? Who should consider trying out the platform?