Close your eyes and think about your living room.
Think about your TV. Think about the furniture around your TV.
Do you have a shelf full of DVD’s and Blu-ray discs? Probably movies that you saw once in theaters, loved, then decided you needed to own?
God, I hope it’s not just me…
Actually, I know it’s not just me. Whenever I visit a friend’s apartment, I see the same set up. Shelves full of movies.
But here’s the thing:
Do you ever actually watch them?
Oh sure, there’s one on the shelf that gets a lot of playtime (it’s Stepbrothers, okay? Don’t judge me.) But other than that, they collect a lot of dust.
Same goes for all the books on my shelves. I read them, enjoyed them, and can’t bear to part with them. But how often do I ever re-read them?
Now my Netflix account, on the other hand, gets more airtime than a Donald Trump rally, and the magazine, blogs, and other periodicals I read get my attention on a regular basis.
So what gives?
What gives is this: I don’t reread books or re-watch movies because I already know what’s there. I’ve seen it. I know it. There’s nothing new.
But I tune into shows and read magazine because there’s always something new. Something I haven’t seen that I might enjoy.
So it is with your nonprofit’s website.