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[PODCAST] Naked Nonprofits: Why NGO's Need to Embrace Radical Transparency

Posted by Brooke Binkowski on Sep 24, 2015 8:00:00 AM

 

Editorial Note: We've got another wonderful podcast from Brooke this week! Too busy to read? Give this blog post a listen on your way to work!

We all know someone who crosses the line. You know, that line. They're all over social media: the oversharers. You think you're having an innocuous conversation about their dog, and suddenly you're hearing about their digestion. Or their marital problems. Or worse. It's as if there's no boundary between them and you. If they experienced it, you're going to know about it.

Nobody wants to be that person, right?

Well, most of the time, keeping some things to yourself is a good idea. But if you're a nonprofit, oversharing is where you want to be. Actually, if you're oversharing, it's probably not enough – the key is to get your organization to radical transparency, well beyond what the law requires. That's one of the most powerful ways to build professional trust and confidence in you. So go ahead and be like your weird auntie Matilda who Facebooks all her conversations with her dogs. It's good for your donors, and it's good for your nonprofit!

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Topics: online fundraising, nonprofit transparency

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