Fundraise Smarter

The Nonprofit Website Tweak You'd Be Crazy To Not Try

Posted by Andrew Littlefield on Jan 25, 2016 10:00:00 AM

The other day, I saw this tweet pop-up on my timeline:

Ah, the age-old debate: should we feature a pop-up ask on our nonprofit website or not? 

I have a problem with this question though. I don’t think it’s the right question to ask.

It’s not whether or not you should have a pop-up ask; it’s what should you be asking for?

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Topics: Nonprofit tech, nonprofit marketing,

When (and How Often) Should You Email Your Donors?

Posted by Andrew Littlefield on Nov 2, 2015 10:00:00 AM

You know how important a healthy email list is for your online fundraising. You’ve been hard at work building an opt-in email list. You’ve avoided the temptation of buying a list. You’re even avoiding the common mistakes that are killing your emails.

But one burning question remains...when, and how often, should you be sending out emails to your donors?

And boy do I wish this was a black and white answer.

Unfortunately, there is not clearly defined “best” time to email. If there were, you’d be getting hundreds of emails from retailers all at once telling you about their new sale. But we do have some data supporting a few options.

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Topics: nonprofit marketing,, email fundraising

How to Win Public Support Like Donald Trump

Posted by Andrew Littlefield on Sep 28, 2015 10:00:00 AM

I stared blankly at my screen, unable to really comprehend or believe what I was seeing.

Poll after poll had ranked Donald Trump...Donald Trump! the front-runner for the Republican nomination for President.

Like many, I assumed this was a flash-in-the-pan lead. As soon as he had another dumb gaff, people would see him for what he is and move on.

But the gaffs came and went, yet his lead remained. It’s...mind-blowing.

What is it about this guy that makes him so impenetrable? He says horrifying things, insults his own party members, and constantly gloats about how rich he is. His fellow candidates do everything they can to tear him down. First they ignored him, then they engaged him, now they’re trying to ignore him again.

Yet he still enjoys a comfortable lead.

Then I figured it out.

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Topics: Fundraising, online fundraising, nonprofit marketing,

How to Build An Email Capturing Machine. In 1 Hour. For Free.

Posted by Andrew Littlefield on Sep 8, 2015 10:00:00 AM

If you’ve been reading our blog or for any amount of time or attending our webinars, you know how big I am on capturing email addresses from your website visitors. Many times, nonprofits want to jump straight to the donation button, but many first time visitors aren’t ready for that step yet.

However, after you’ve built some trust with them, they might be. That’s why email capture is such an important part of your development strategy; it turns anonymous web traffic into known visitors and supporters that you can then steward and cultivate.

And you never know who from that pool of online donors who donated $25 once could be cultivated into an annual giver and avid supporter of your work.

But how exactly do you capture email addresses? Just ask for them? Have a subscribe form hidden away on your site?

Today, I’m going to show you how to build a high-converting, attention-grabbing (but non-obtrusive), email capture tool that you can put on your blog or website to start growing your email list.

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Topics: nonprofit marketing,

Our Favorite #MuseumSwearJar Tweets

Posted by Andrew Littlefield on Sep 4, 2015 12:43:00 PM

We love museums.

But our museum friends have a tough gig. Really just all membership-based nonprofits, including aquariums and zoos. A lot of the time, the public doesn't even realize that they're actual nonprofits, who need funding and supporters just like any other NPO.

Sometimes, as a dedicated nonprofit worker, you just gotta vent.

And that's exactly what went down on Twitter Friday morning with the #MuseumSwearJar hashtag.

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Topics: nonprofit marketing,, Museums

How to Use the New Facebook "Donate Now" Button (Effectively)

Posted by Andrew Littlefield on Aug 31, 2015 10:00:00 AM

Did you hear? Facebook is now offering a “Donate Now” button for nonprofits!

All your fundraising problems are over!

Uhhh….not quite.

The move was much heralded in tech journalism, but the reaction in the nonprofit world has been decidedly more “...meh.”

The reasons for such are varied, but a big contributor is the fact that for the last year, nonprofits have seen the usefulness of their Facebook pages severely diminish. Without paying for boosted ads, posts on Facebook rarely see any kind of meaningful reach (even for pages with massive audiences).

Bad news: The “Donate Now” button doesn’t solve that problem. In fact, it might just make it worse.

Good news: There are some ways to use it effectively.

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Topics: social media, nonprofit marketing,

Is Buying a Nonprofit Email List Smart?

Posted by Andrew Littlefield on Aug 24, 2015 9:00:00 AM

I love sports, especially college sports.

There’s something about the on field struggle that athletes engage in that serves as a microcosm for life. Particularly in regards to college athletics, where the on-field play is still raw and unpolished, often marred by mistakes that teams must then respond to and overcome.

One of my favorite figures in college sports history is John Wooden, the legendary UCLA basketball coach. Wooden’s teams won an insane 10 national titles in a 12 year span (and to think I got tired of the Miami Heat after winning 2 in a row).

But he is perhaps best known for his wise, timeless quotes that apply to all areas of life, far beyond basketball.

Even all the way to nonprofit email marketing (No kidding!).

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Topics: Fundraising, nonprofit marketing,, email fundraising

Music for Fundraisers, Be Heard! [#FridayFundraiserJams]

Posted by Andrew Littlefield on Aug 21, 2015 10:21:43 AM

Happy Friday, fundraisers! Time for some Friday fun!

Next Thursday is our Be Heard! webinar, which will look at how to grow an online audience for your nonprofit.

So today's #FridayFundraiserJams is all about fame! Sit back, put on your headphones, and enjoy some tunes about being heard.

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Our guest presenter Ernest Barbaric has provided us with some contributions, what you got for us Ernest?

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Topics: Fundraising Fun,, nonprofit marketing,

Should Your Nonprofit Hire a Social Media Manager?

Posted by Brooke Binkowski on Aug 20, 2015 10:00:00 AM

The Digital Age has descended on the world like a tidal wave of information, and with it, a whole new set of rules has emerged.

The traditional methods of fundraising and branding have take a backseat to all things social media. It's common to find yourself floundering in unfamiliar waters, feeling like the revolution has passed you by, especially if you're a small nonprofit.

This may have you weighing your options: Should you hire a social media or email expert?

The answer is – well, maybe.

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Topics: Online giving, social media, nonprofit marketing,, online activism

How to Grow Your Nonprofit's Audience Using Creative Pledges

Posted by Andrew Littlefield on Aug 17, 2015 10:00:00 AM

I want you to envision something for me.

Think about the last time you saw an advertisement that was so compelling you immediately went online and bought the product.

You know, like this:

If you’re having trouble thinking of an instance, you’re not alone. It’s pretty rare that anyone goes from first knowledge of a product to buying, all in one step. Why would you buy immediately? You don’t know or trust the seller yet, and you’re still learning about what you’ll get for your money.

In fact, conventional marketing wisdom tells us that we have to hear a message upwards of seven times before it sticks with us.

Your nonprofit’s donors are often in the same boat, yet many organizations expect online donations to just pour in on their own, without building any kind of relationship first.

Why should they give? You haven’t given them any reason to trust you yet or display what they’ll get for their money!

But how can you build a relationship with anonymous online visitors?

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Topics: nonprofit marketing,

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