Fundraise Smarter

Creating a Nonprofit Membership Program

Posted by Steven Wesley on Mar 29, 2018 10:00:00 AM

 

A membership program is one of the most fruitful nonprofit funding models. It allows charity organizations to maintain financial stability and focus on real work instead of chasing money day after day. However, it’s not easy to create a successful membership program.

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Topics: Fundraising, Nonprofit, nonprofit management, fundraising campaigns, membership program, nonprofit membership program

Are Disengaged Donors and Poor Email Marketing Practices Killing Your Fundraising Campaigns?

Posted by Zak Walters on May 16, 2017 10:00:32 AM

Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you. 

Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?

Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.

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Topics: Fundraising Data,, email fundraising, nonprofit management, disengaged donors, fundraising campaigns

The Nonprofit Sector Has a Diversity Problem.

Posted by Brooke Binkowski on Nov 30, 2015 10:00:00 AM

Diversity is a big word.

A huge one, actually. Not because it's a particularly long one, or even because it's more than three syllables, but because it's a word that's fraught with meaning and connotation, a corporate buzzword that is also a pretty decent goal. Diversity encompasses differences in how you perceive and are perceived, how you act, how you think, and what you think. It's something that should be pursued, but should diversity be a goal for its own sake, or should it occur organically? How do you foster it in the workplace and create an environment that benefits everybody without creating friction? Where do you begin?

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Topics: Nonprofit, nonprofit leadership, nonprofit management

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