Does it really matter?
Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.
We compared two types of donation pages:
Pages with branding customization (white-labeling enabled) vs. ones that didn't.
I hope you're sitting down for this...