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Selfies, Beer, & Wrestling: How 3 Museums Captured The Elusive Young Professional Crowd

Posted by Andrew Littlefield on Feb 1, 2016 10:00:00 AM

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world…

Some say it’s a myth…

Others SWEAR they’ve seen it with their own eyes before…

Still other laugh and claim it’s just an urban legend…

It is...the Young Professional.

Yes, that most elusive and desired of members: Young! Hip! Connected! Disposable income! Professional! Ripe for stewardship that will make them an ardent supporter of your organization for years to come.

Typically, art and history museums draw an older crowd, but many recognize the need to diversify their audience and bring in young professionals. While they may not be major donors (or even members) for several years, building a relationship early on will pay dividends down the road.

To hear some people describe this demographic, you’d think they actually were talking about magical unicorns. And just like those mythical ponies, seeing is believing.

Look no further, you disbelieving museum-workers. Here are some organization who’ve brought in the young professional crowd using some creative events that you’ll want to glean inspiration from.

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Topics: millennials donors,, Museums, event fundraising

Happy #MuseumSelfie Day! Here's Our Favs From Instagram

Posted by Andrew Littlefield on Jan 20, 2016 12:19:32 PM

You gotta hand it to the museum crew, they own it on social media.

January 20th is #MuseumSelfie Day, where museum lovers are encouraged to post a selfie at a museum to social media in an effort to spread the museum love. It seems to be working well, grabbing a top trending spot on Twitter in the early afternoon.

Be sure to follow @MuseumSelfieDay and @MarDixon to see all the great pics coming through.

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Topics: social media, Museums

Our Favorite #MuseumSwearJar Tweets

Posted by Andrew Littlefield on Sep 4, 2015 12:43:00 PM

We love museums.

But our museum friends have a tough gig. Really just all membership-based nonprofits, including aquariums and zoos. A lot of the time, the public doesn't even realize that they're actual nonprofits, who need funding and supporters just like any other NPO.

Sometimes, as a dedicated nonprofit worker, you just gotta vent.

And that's exactly what went down on Twitter Friday morning with the #MuseumSwearJar hashtag.

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Topics: nonprofit marketing,, Museums

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