Halloween has come and gone, the fall weather has arrived all over the northern hemisphere, and we're one pumpkin spice latte and winter-themed window display away from the holiday season. In fact, the Christmas advertising has already begun.
This is also one of the most popular and lively times of year to solicit donations. After all, if people are already in the spirit of giving, what better opening can you get for the ask? As a matter of fact, the numbers are pretty amazing, especially with online gift giving: nearly $1 out of every $5 donated to a charity online is given in December – and donors give much larger gifts this time of year, too – around 80% bigger overall.
It's a no-brainer, right? Well, hold up there for a second. Yes, the holidays are the time that people and companies traditionally set money aside in order to give to charities and foundations, and therefore it's a great idea to focus fundraising efforts around the holiday season, but you have to be sure you're going about it the right way. Like so many other aspects of running a nonprofit, managing the holidays takes planning, cultivation, and knowing when to ask and when to give. A little preparation can reap benefits for you and your organization all year long.
Here are four surefire ways to make sure you're ready for the holiday season.