Fundraise Smarter

3 Ways To Turn Those Entitled Kids Into Philanthropic Superstars

Posted by Maeve Strathy on Jul 23, 2015 10:00:00 AM

Editorial note: Today's post comes from Maeve Strathy. Come hear more from Maeve at our webinar on July 29th!

I’ve spent a lot of time thinking about, writing about, and being the young donor. We know all the cliché stuff; they’re the major donors of the future… And it’s true! If baby boomers are our main source of donations now, then it’s only a matter of time before their children take their place.

But how do you identify them, these billionaires of the future?

Do you have young people in your prospect pool? Who are they? And why did they end up there?

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Topics: Fundraising, Young donors,

Learn From These 5 Nonprofits With Young Audiences

Posted by Andrew Littlefield on Jul 20, 2015 10:00:00 AM

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Topics: Fundraising, Young donors,

No More Boring Fundraising Conferences!

Posted by Andrew Littlefield on Jul 15, 2015 10:00:00 AM

You know what’s overrated?

Conferences are overrated.

They’re often hyped up to unachievable levels, then the sessions are a bit of a letdown. Hell, everyone knows the best part of a conference isn’t the conference at all, but the post-conference networking elbow rubbing at the hotel bar. Might as well cancel the whole thing all together and just organize a happy hour!

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Topics: Fundraising, conferences,

HELP! My Nonprofit's Cause is Trending on Twitter!

Posted by Andrew Littlefield on Jul 13, 2015 10:00:00 AM

It can happen in an instant, often without warning.

Your nonprofit’s cause is thrust into the online spotlight. It’s being talked about on Facebook and it’s trending on Twitter. It even has it’s own hashtag.

Maybe there’s controversy swirling your cause, maybe it’s a celebratory occasion. Maybe it’s a story related to what you do that has been picked up by the online masses.

Whatever the cause, it’s an important opportunity for your organization to capitalize on an influx of coverage and public interest on your mission. It could be a rare opportunity to mobilize your current supporters and enlist new ones.

The problem is, these type of events happen so quickly. Just as fast as they started, the public’s interest has moved on to something else entirely. You won’t have a day to plan a response. You’ve got to pounce.

Don’t panic. Here’s what you can do to be ready.

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Topics: Fundraising, social media, nonprofit marketing,

13 Experts on Engaging Young Donors

Posted by Andrew Littlefield on Jul 6, 2015 10:00:00 AM

 

You won't find a bigger advocate of social media than me. But even I'll admit that it has a tendency to highlight some less than desirable traits in all of us.

Take for example the way we interact with causes and nonprofits on Facebook and Twitter.

All of us are guilty at times in participating in what I like to call "slacktivism." We change our profile picture, use a hashtag, or post a status supporting some cause or social justice campaign. Then when it comes time to make a donation or take a real action for that cause, well...

...I'll get to it later.

Agh! It's terrible! But those micro actions are so easy to take, and it feels so good doing it, we just can't help ourselves.

So how do you take someone from "slack" to "act"?

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Topics: Fundraising, online fundraising, Young donors,

Download These Insanely Helpful Phone Call Tools for Fundraisers

Posted by Andrew Littlefield on Jun 22, 2015 10:00:00 AM

Major gift fundraisers spend a lot of time on the phone. Thanking donors, scheduling meetings with donors, cultivating donors, dialing, dialing, dialing…

There’s lots of great advice out there in the fundraising world on making better phone calls. How to listen.What to say.

But often times, you just need a tool. Something simple that makes your life easier on the phone.

Put down the phone for a minute and rejoice, fundraisers! I’ve curated a list of insanely great apps and websites that will make your phone life easier.

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Topics: Fundraising, major gift fundraising,

Do Matching Gifts Work? [Research Findings]

Posted by Andrew Littlefield on May 21, 2015 10:00:00 AM

The other day, I read something in the Chronicle of Philanthropy that, frankly, startled me.

The article stated that “very few” nonprofits utilize research on fundraising when planning their campaigns.

In fact, only half of nonprofits consider the available research when it comes to their fundraising strategies. A majority of nonprofit fundraisers say no one on their team has any formal training or coursework on their resume on even basic research methods, like the use of controls, sample sizes, or randomization.

And yet, it gets worse

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Topics: Fundraising, Data-Driven Fundraising,, Fundraising Research,, Fundraising Science,

The Stupid Simple Trick for Getting More Donations Online

Posted by Andrew Littlefield on May 14, 2015 10:00:00 AM

I’m going to tell you the absolute, hands-down, number one, best way to increase your online fundraising efforts. The end-all, be-all tip for internet fundraising success.

Are you ready?

Write this down...

Seriously, grab a pen and notepad, I’ll wait…

Alright, here it is…

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Topics: Fundraising, online fundraising

How To Promote Your Fundraiser Like a Hollywood Blockbuster

Posted by Andrew Littlefield on Apr 23, 2015 9:45:00 AM

Promoting an online fundraising campaign can be tricky. You don’t want to pester your audience, but you know they’ll need to hear the message more than once if they’re going to actually make a contribution.

What you need to do is take a lesson from Hollywood.

Marketing a major motion picture is pretty formulaic. There’s a recipe that movie executives follow, because it’s been proven to work.

Best of all, it’s a formula that you can replicate for your fundraising campaign!

Let’s take a look at some of the oldest tricks in the movie advertising book and see how nonprofits can adapt these for their needs.

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Topics: Fundraising, online fundraising, Crowdfunding

#FridayFundraiserJams

Posted by Andrew Littlefield on Apr 17, 2015 10:00:00 AM

Happy Friday, Fundraisers!!

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Topics: Fundraising

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