Nonprofits, by their very definition, aren't moneymakers, but money is still a major part of every decision you make at every nonprofit, whether it's a huge enterprise or a tiny no-overhead operation.
Without money, there can be no services. Without services, there is no nonprofit.
So, appropriately, in the nonprofit world, the million dollar (or more or less, depending on operating costs) question is: How do you bring in enough money to achieve all of your organization's goals and pay employees a living wage?
Grants are helpful – and they're always welcome. Foundations and government money can make or break a nonprofit organization, sure. But the real power of organizations are in the people: donors are the heart, soul, and lifeblood of any successful nonprofit, especially individual givers. The tricky part is finding donors. The trickier part is keeping them.
First things first. How do you go about finding new donors?
It helps to keep it simple and return to fundraising basics, with some minor tweaks for the modern world.