The other day, I read something in the Chronicle of Philanthropy that, frankly, startled me.
The article stated that “very few” nonprofits utilize research on fundraising when planning their campaigns.
In fact, only half of nonprofits consider the available research when it comes to their fundraising strategies. A majority of nonprofit fundraisers say no one on their team has any formal training or coursework on their resume on even basic research methods, like the use of controls, sample sizes, or randomization.
And yet, it gets worse.