Fundraise Smarter

Are Disengaged Donors and Poor Email Marketing Practices Killing Your Fundraising Campaigns?

Posted by Zak Walters on May 16, 2017 10:00:32 AM

Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you. 

Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?

Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.

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Topics: Fundraising Data,, email fundraising, nonprofit management, disengaged donors, fundraising campaigns

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 10:05:00 AM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: Fundraising Data,, email fundraising, event fundraising

5 Ways to Capitalize on your Fundraising Database

Posted by Ryan Woroniecki on Mar 23, 2017 11:18:39 AM

Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.

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Topics: online fundraising, Fundraising Data,, Data-Driven Fundraising,

The Top Private Charitable Foundations in Your State

Posted by Andrew Littlefield on Aug 1, 2016 10:00:00 AM

Private charitable foundations.

To the general public, they’re just those names they hear read off at the end of their favorite NPR show.

But to nonprofit development workers, they’re a valuable source of funding and support.

Many of these foundations pay out millions of dollars a year to deserving nonprofit organizations. Often times, the causes they support align with the values of the wealthy individual who founded them (even if he or she has long since passed).

So who are the biggest players in private foundations near you? I put together this handy spreadsheet breaking down the largest foundations by state, along with how much they distributed in the form of grants for the latest calendar year available (2014 for most).

Take a look to see who’s near you!

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Topics: Fundraising, Major Gifts, Fundraising Data,

Bookmark These Tools to Make Sense of Your Fundraising Data

Posted by Andrew Littlefield on May 11, 2015 10:00:00 AM

Math is a lot like singing.

It’s one of those things that we all used to do, but not really anymore. And if you ever ask us to do it we apologize and belittle ourselves and say things like “Oh gosh, I’m so bad at it, don’t judge me.”

It’s exactly this attitude and lack of confidence that scares people off about being a data-driven fundraiser.

Data? Testing? Stats? Oh no, that’s not for me.

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Topics: online fundraising, Fundraising Data,, Data-Driven Fundraising,

Talk Nerdy To Me: New Data On Donation Pages

Posted by Andrew Littlefield on May 4, 2015 10:00:00 AM

Have you ever looked at your website’s donation page stats and thought to yourself:

“Is this good? Should my page be doing better?”

Wonder no more! I’ve dug into the numbers for you to find out how well a typical donation page performs, the value of a donation page visitor, average donation size, the devices donors use, and more!

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Topics: online fundraising, Fundraising Data,, donation pages,

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