Fundraise Smarter

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 10:05:00 AM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: Fundraising Data,, email fundraising, event fundraising

Why Twitter Is An Essential Tool In Your Charity Fundraiser

Posted by Brad Wayland on Apr 18, 2017 10:55:00 AM

 

Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.

I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.

Basically, it’s kind of a big deal.

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Topics: event fundraising

Planning a Perfect Fundraising Event in 5 Steps

Posted by Andrew Hurley on Mar 28, 2017 10:00:00 AM

Fundraising events are some of the most rewarding fundraising strategies that nonprofits can implement. An event is an opportunity to work with social cues to inspire more fundraising and learn more about your donor base. 

But fundraising events can also be risky and taxing. Your organization is putting time, money, and resources on the line, often in a months-long process.

To help ensure that your event is the smashing success that it can be, you’ll need to plan accordingly. Start with these 5 simple steps:

  1. Set clear goals.
  2. Brand your event.
  3. Invite your attendees.
  4. Invest in the right software.
  5. Sell promotional products.

Let's break each of these down; 

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Topics: Fundraising, Software, mobile giving, Data-Driven Fundraising,, event fundraising, donor research, branding

How to Nail Social Media At Your Fundraising Event

Posted by Andrew Littlefield on Jul 25, 2016 10:00:00 AM

There’s a lot of wringing of hands in the world these days about how much young people use their phones.

Whether you’re young or old, you’re probably rolling your eyes right now (but for two very different reasons). We’ll save the merits for and against our connectedness for another day. For now, let’s discuss something I think we can all agree on:

How can you really nail your social media at your next fundraising event?

A strong social media game can work wonders for your events. For one, they help you capture that “F.O.M.O.” (that’s “Fear Of Missing Out”) feeling that can drive future engagement. If my friend goes to an event that I decided to pass on, but all the pictures he’s sharing on Instagram look amazing, I’m going to feel a bit silly for deciding not to go.

And you can bet that next year I’ll be there.

 

Point is, when your event is consistently producing a stream of social media content, it’s free advertising for you. Beyond that, it helps increase the level of engagement of attendees. People will scroll through the posts surrounding your event to see what other people are doing. Perhaps you’ve got a fun station set up somewhere in the event space, and they’ll see other people posting about it and go check it out themselves.

But good social media doesn’t happen by itself. Sure, you need a fun, engaging event, but it goes beyond that. If you don’t set yourself up for success, you’ll find your attendees might be staring at their phones for a very different (and not nearly as good) reason: they’re bored out of their minds.

Here’s some tips for maximum social media exposure during your next event.

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Topics: social media, event fundraising

How These Friends Raised $175,000 With a Brand New Fundraising Event

Posted by Jon Kazarian on Mar 14, 2016 10:00:00 AM

For the past two years, my group of friends and I have been able to engage and retain young professionals in Boston, transforming them into valuable donors for a cause that we are passionate about.

In our first year, we sold 850 tickets and raised over $67,000. The next year, we nearly doubled this amount, raising $108,000 from over 1,000 donors - and I’m going to tell you exactly how.

But first, let me give you a little backstory.

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Topics: event fundraising

Selfies, Beer, & Wrestling: How 3 Museums Captured The Elusive Young Professional Crowd

Posted by Andrew Littlefield on Feb 1, 2016 10:00:00 AM

There’s a creature spoken about in hushed tones by those in the museum and membership-based nonprofit world…

Some say it’s a myth…

Others SWEAR they’ve seen it with their own eyes before…

Still other laugh and claim it’s just an urban legend…

It is...the Young Professional.

Yes, that most elusive and desired of members: Young! Hip! Connected! Disposable income! Professional! Ripe for stewardship that will make them an ardent supporter of your organization for years to come.

Typically, art and history museums draw an older crowd, but many recognize the need to diversify their audience and bring in young professionals. While they may not be major donors (or even members) for several years, building a relationship early on will pay dividends down the road.

To hear some people describe this demographic, you’d think they actually were talking about magical unicorns. And just like those mythical ponies, seeing is believing.

Look no further, you disbelieving museum-workers. Here are some organization who’ve brought in the young professional crowd using some creative events that you’ll want to glean inspiration from.

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Topics: millennials donors,, Museums, event fundraising

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