Fundraise Smarter

7 Tips for Crafting the Perfect Appeal Email for Mobile Donors

Posted by Andrew Littlefield on Jun 27, 2016 10:00:00 AM


Over the years, much has been said about the best way to craft a direct mail appeal.

The size of the envelope, the audience, the message on the outside, the message on the inside, the response type, to include a gift or not. All these things and more have been debated ad nauseam.

But as more nonprofits incorporate digital elements into their fundraising campaigns, there is an oft-overlooked channel that provides tremendous amounts of value to those who can pull it off successfully.

It is the humble email.

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Topics: online fundraising, nonprofit marketing,, email fundraising

What President Obama Can Teach Us About Sending Great Email

Posted by Andrew Littlefield on May 9, 2016 10:00:00 AM

You know what I find positively terrifying?

Those photos of presidents comparing how they look their first year in office versus their last year.

Across a span of 8 years, their appearance seems to fast-forward decades. The stress and long hours of the job takes a visible toll on their health. The future of our country is hanging on their decisions that they must make on a daily basis.

Yikes. Makes you wonder why anyone wants to run for office.

Given all that responsibility, the President is forced to be very efficient in their decision-making process.

And there’s a lesson to be learned here for nonprofits when it comes to communicating with donors.

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Topics: nonprofit marketing,, email fundraising

The Silly Thing You’re Doing With Your Nonprofit Newsletter That Keeps Me From Reading It

Posted by Andrew Littlefield on May 2, 2016 10:00:00 AM

There’s a brand new train station in Lower Manhattan. But it’s more than just any transit station.

It’s the “Oculus.”

With wing-like arms that shoot hundreds of feet in the air, it’s bright white structure causes your eyes to squint on a sunny day.

The Oculus is an impressive structure, no one can doubt that. But the project always manages to elicit grumbles from New Yorkers whenever it gets brought up.

That’s because the train station cost $4 billion. That’s nearly $2 billion MORE than it was supposed to originally cost. It also took 12 years to build.

You see, in all the excitement of building something new, beautiful, and impressive, the most important aspect of a train station was forgotten.

 It has to efficiently connect people to trains. You know...it needs to be a train station.

Now before you scratch your head and wonder what the hell has happened to the WeDidIt Fundraising Blog, bear with me a second.

The Oculus station fiasco is not unlike a lot of nonprofit newsletters.

They’re fancy.

They’re beautiful.

They’re big.

But did anyone stop and ask “Hey...are these affecting the behavior of recipients in anyway?”

Too often, the answer to that is no. Or more accurately, it’s “...you know, I have no clue. I just loved this design.”

 

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Topics: online fundraising, nonprofit marketing,, email fundraising

When (and How Often) Should You Email Your Donors?

Posted by Andrew Littlefield on Nov 2, 2015 10:00:00 AM

You know how important a healthy email list is for your online fundraising. You’ve been hard at work building an opt-in email list. You’ve avoided the temptation of buying a list. You’re even avoiding the common mistakes that are killing your emails.

But one burning question remains...when, and how often, should you be sending out emails to your donors?

And boy do I wish this was a black and white answer.

Unfortunately, there is not clearly defined “best” time to email. If there were, you’d be getting hundreds of emails from retailers all at once telling you about their new sale. But we do have some data supporting a few options.

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Topics: nonprofit marketing,, email fundraising

Is Buying a Nonprofit Email List Smart?

Posted by Andrew Littlefield on Aug 24, 2015 9:00:00 AM

I love sports, especially college sports.

There’s something about the on field struggle that athletes engage in that serves as a microcosm for life. Particularly in regards to college athletics, where the on-field play is still raw and unpolished, often marred by mistakes that teams must then respond to and overcome.

One of my favorite figures in college sports history is John Wooden, the legendary UCLA basketball coach. Wooden’s teams won an insane 10 national titles in a 12 year span (and to think I got tired of the Miami Heat after winning 2 in a row).

But he is perhaps best known for his wise, timeless quotes that apply to all areas of life, far beyond basketball.

Even all the way to nonprofit email marketing (No kidding!).

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Topics: Fundraising, nonprofit marketing,, email fundraising

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