There’s a brand new train station in Lower Manhattan. But it’s more than just any transit station.
It’s the “Oculus.”
With wing-like arms that shoot hundreds of feet in the air, it’s bright white structure causes your eyes to squint on a sunny day.
The Oculus is an impressive structure, no one can doubt that. But the project always manages to elicit grumbles from New Yorkers whenever it gets brought up.
That’s because the train station cost $4 billion. That’s nearly $2 billion MORE than it was supposed to originally cost. It also took 12 years to build.
You see, in all the excitement of building something new, beautiful, and impressive, the most important aspect of a train station was forgotten.
It has to efficiently connect people to trains. You know...it needs to be a train station.
Now before you scratch your head and wonder what the hell has happened to the WeDidIt Fundraising Blog, bear with me a second.
The Oculus station fiasco is not unlike a lot of nonprofit newsletters.
But did anyone stop and ask “Hey...are these affecting the behavior of recipients in anyway?”
Too often, the answer to that is no. Or more accurately, it’s “...you know, I have no clue. I just loved this design.”