Fundraise Smarter

[Poll] Would You Rather Have 1 $10K Donor or 100 $100 Donors?

Posted by Andrew Littlefield on Apr 16, 2015 10:00:00 AM

The other day, an interesting thought popped into my head…

What would be better as a fundraiser: to have a single $10,000 donor, or 100 donors giving $100 each?

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Topics: Fundraising, Major Gifts, Donors,

How to Drive Traffic to Your Donation Page

Posted by Andrew Littlefield on Apr 13, 2015 10:00:00 AM

We talk to a lot of fundraisers here at WeDidIt, and one of the most common concerns they have when it comes to online fundraising is driving traffic to donation pages. The shift to online donations has forced many fundraisers to play the role of a marketer, which requires a very different skill set.

Crowdfunding and online fundraising is a game of averages. Statistically, less than 2% of a page’s visitors will actually make a donation. If you get 100,000 visitors to your page, then you don’t have a problem.

But if you’re only getting a few hundred people a month visiting your donation page…

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Topics: Online giving, online fundraising, Crowdfunding, Donors,

9 Things I've Learned About Leadership Donors [Guest Post]

Posted by Maeve Strathy on Apr 9, 2015 9:30:00 AM

Today's post comes courtesy of Maeve Starthy! Maeve is a fundraiser from Ontario, Canada and runs the blog

My name is Maeve Strathy and I run the Leadership Giving program at Wilfrid Laurier University in Waterloo, Ontario, Canada (“Hi Maeve”). What is Leadership Giving? You might know them as “mid-level gifts” or “the muddle in the middle”. To me, they’re best summed up in the form of altered Britney Spears lyrics:

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Topics: Donors,, Donor Nurturing,, leadership giving

How to Wow a Donor in 15 Minutes: Google Alerts

Posted by Andrew Littlefield on Mar 19, 2015 10:00:00 AM

You’re busy. Your donors are busy. It’s amazing you even have time to read this blog post.

Wait! Don’t go yet, I’ve got something to help you with all that busyness!

Nurturing donors is all about fostering a personal relationship, which can seem next to impossible in today’s turbo-charged world. How are you supposed to manage relationships with hundreds of donors when you can’t even keep your inbox empty?

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Topics: Fundraising, Donors,, Donor Nurturing,

What Turns Donors Off (Ask Reddit)

Posted by Andrew Littlefield on Mar 9, 2015 8:00:00 AM

You could have the perfect mission, a beautiful website, and a solid fundraising plan. There will still be potential donors out there who just don’t click with you.

Sometimes it’s something you can help, other times there’s nothing you can do about it.

We wanted to find out why a potential donor wouldn’t give to a nonprofit, even if their mission lined up with something they cared about. So we went to reddit and asked that community what turns them off to a nonprofit.

The results?

Most of the answers had to do with one thing: trust.

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Topics: Fundraising, Donors,

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