Our friend Rory Green wanted to find out how nonprofits measure their donor stewardship and retention efforts.
This is an important issue. After all, you improve what you measure, right? If nonprofits aren't measuring donor retention or stewardship, they're probably also going to do a poor job of it.
So Rory went out and asked 1,000 different fundraisers about their stewardship and retention metrics, and the answers were...well...they'll raise your eyebrows.
While nearly everyone polled agreed that stewardship was important (93%), only 50% of fundraisers thought their organization is doing a good job at it.
In fact, only 31% of respondents even had a donor retention goal at all.
This kinda blew my freakin' mind.
It also got me thinking: What would their donors say about this?
Well, I set out to answer that question this week. On a beautiful, sunny afternoon in Brooklyn, I went out to ask some nonprofit donors about their last donation experience to see how these organizations stacked up.
I asked what kind of organizations they gave to, if they were thanked, how they were thanked, if they were updated, and more!
I got a wide range of responses, but you might be surprised at how many of my interviewees said they have no clue where their money went or how it was spent.