Fundraise Smarter

Planning a Perfect Fundraising Event in 5 Steps

Posted by Andrew Hurley on Mar 28, 2017 10:00:00 AM

Fundraising events are some of the most rewarding fundraising strategies that nonprofits can implement. An event is an opportunity to work with social cues to inspire more fundraising and learn more about your donor base. 

But fundraising events can also be risky and taxing. Your organization is putting time, money, and resources on the line, often in a months-long process.

To help ensure that your event is the smashing success that it can be, you’ll need to plan accordingly. Start with these 5 simple steps:

  1. Set clear goals.
  2. Brand your event.
  3. Invite your attendees.
  4. Invest in the right software.
  5. Sell promotional products.

Let's break each of these down; 

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Topics: Fundraising, Software, mobile giving, Data-Driven Fundraising,, event fundraising, donor research, branding

Do You Know Your Visibility Settings On LinkedIn?

Posted by Andrew Littlefield on Feb 22, 2016 10:00:00 AM

 

Last week, we talked about the ethical questions surrounding using LinkedIn and other social media tools for donor research.

One of the big questions here regards privacy settings. LinkedIn allows users to see who has viewed their profile. However, users can also browse profiles with varying levels of anonymity.

But how does this jive with the ethical obligation to identify yourself when asked in the process of researching a prospect? Would anonymously researching on LinkedIn run counter to this?

Should you hide your identity on LinkedIn when researching prospects? If so, how do you do it?

**I'm writing a guide to LinkedIn for fundraisers! Click here to pre-order (it's free)!**
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Topics: social media, donor research, prospect research

The Little-Known LinkedIn Search That Will Ignite Your Donor Research

Posted by Andrew Littlefield on Jan 11, 2016 10:00:00 AM

LinkedIn is severely misunderstood and underestimated donor research tool by many fundraisers.

Even those that use it often don’t take full advantage of its many useful tools.

In fact, there’s a simple little search you can do on LinkedIn that can give you the perfect outreach point for thousands of potential donors that I’m shocked isn’t talked about more in development circles.

I often mention this trick in webinars and it seems like less than half of fundraisers, even those familiar with LinkedIn, even know it exists.

Ready for it?

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Topics: social media, donor research

The Proven Difference Between Big and Small Fundraising Shops With Finding New Donors [NEW DATA].

Posted by Andrew Littlefield on Dec 14, 2015 10:00:00 AM

Finding new donors is tough. For most organizations, repeat donors make up the majority of their giving pyramid. But savvy nonprofits know they need to be feeding the top of their funnel every month if they want to grow their base.

So how do fundraisers feel about their donor acquisition strategy? We surveyed 56 nonprofit professionals to learn more about how they find new donors their feelings on donor acquisition at their organizations.

The answers are a great look into what works and what doesn’t when it comes to getting new donors.

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Topics: donor acquisition, donor research

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