Fundraise Smarter

How Putting Your Donors On The Team Supercharges Your Fundraising Efforts

Posted by Andrew Littlefield on Nov 16, 2015 10:00:00 AM

I’ve always been a huge college football fan. I grew up in Florida in the 90’s; the peak of the UF vs. FSU rivalry. My uncle was a graduate of Florida State, and I could always count on getting some pretty sweet FSU gear for Christmas from him every year. I would watch games every week, cut out newspaper clippings of my favorite players to hang on my wall, and I distinctly remember being heartbroken following a certain loss in 1998.

Despite all that, I hadn’t actually attended a college football game yet. One year my Dad’s alma mater, Georgia Tech, was playing in a New Year’s Day bowl game within a few hours drive of our house. So he bought tickets for our whole family, and off we drove to Jacksonville to watch the Yellow Jackets play.

That’s when I really caught the bug. You see, I got to witness my normally quiet Dad stand up and sing Georgia Tech’s...colorful...fight song. Most kids would be mortified, but I had the opposite reaction. It was awesome. Seeing him be filled with such a huge amount of pride, high fiving strangers just because they were wearing the same logo on their shirt as him, I was in.

I remained a fervent FSU fan all through high school, and when the time came to pick a college, I had the great privilege to attend the my dream school. The school whose logo had adorned my t-shirts since grade school.

I’d be lying if I said football played no role in my decision. It was far from the only factor, but it definitely counted for something. Sports had shaped my identity as a “Florida State Fan”, it was part of who I was. Getting to now also be a Florida State student was a huge draw.

I experienced something similar recently in an interaction with a nonprofit.

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Topics: online fundraising, Crowdfunding, donor stewardship, P2P fundraising

How To Promote Your Fundraiser Like a Hollywood Blockbuster

Posted by Andrew Littlefield on Apr 23, 2015 9:45:00 AM

Promoting an online fundraising campaign can be tricky. You don’t want to pester your audience, but you know they’ll need to hear the message more than once if they’re going to actually make a contribution.

What you need to do is take a lesson from Hollywood.

Marketing a major motion picture is pretty formulaic. There’s a recipe that movie executives follow, because it’s been proven to work.

Best of all, it’s a formula that you can replicate for your fundraising campaign!

Let’s take a look at some of the oldest tricks in the movie advertising book and see how nonprofits can adapt these for their needs.

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Topics: Fundraising, online fundraising, Crowdfunding

Why Your Crowdfunding Failed

Posted by Andrew Littlefield on Apr 20, 2015 10:00:00 AM

Expectations are high.

You’ve set lofty goals.

You know your supporters will help you pull it off.

All you’ve got to do is launch it, and success will come your way.

Then...nothing happens.

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Topics: Crowdfunding

How to Drive Traffic to Your Donation Page

Posted by Andrew Littlefield on Apr 13, 2015 10:00:00 AM

We talk to a lot of fundraisers here at WeDidIt, and one of the most common concerns they have when it comes to online fundraising is driving traffic to donation pages. The shift to online donations has forced many fundraisers to play the role of a marketer, which requires a very different skill set.

Crowdfunding and online fundraising is a game of averages. Statistically, less than 2% of a page’s visitors will actually make a donation. If you get 100,000 visitors to your page, then you don’t have a problem.

But if you’re only getting a few hundred people a month visiting your donation page…

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Topics: Online giving, online fundraising, Crowdfunding, Donors,

The Economics of Crowdfunding Pages [INFOGRAPHIC]

Posted by Andrew Littlefield on Feb 19, 2015 8:00:00 AM

There's a misconception about crowdfunding that says to be successful, you have to catch lightning in a bottle and create that elusive, viral hit. The "Ice Bucket Challenge," if you will.

While campaigns that raise tens of millions of dollars may be rare, crowdfunding is actually pretty formulaic. There are steps you can take to be successful, assets you need to raise a certain amount, and predictable results based on averages.

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Topics: Fundraising, Online giving, infographics, online fundraising, Crowdfunding

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