Fundraise Smarter

Planning a Perfect Fundraising Event in 5 Steps

Posted by Andrew Hurley on Mar 28, 2017 10:00:00 AM

Fundraising events are some of the most rewarding fundraising strategies that nonprofits can implement. An event is an opportunity to work with social cues to inspire more fundraising and learn more about your donor base. 

But fundraising events can also be risky and taxing. Your organization is putting time, money, and resources on the line, often in a months-long process.

To help ensure that your event is the smashing success that it can be, you’ll need to plan accordingly. Start with these 5 simple steps:

  1. Set clear goals.
  2. Brand your event.
  3. Invite your attendees.
  4. Invest in the right software.
  5. Sell promotional products.

Let's break each of these down; 

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Topics: Fundraising, Software, mobile giving, Data-Driven Fundraising,, event fundraising, donor research, branding

[QUIZ] Name That Nonprofit Logo

Posted by Andrew Littlefield on Jul 11, 2016 10:00:00 AM

When people download our nonprofit website guide, I email them and ask them a simple question:

What is your "website wish"?

With this question, I'm looking to understand why people want to improve their websites.

One of the primary reasons I hear? To increase our visibility.

Increasing your org's visibility is important! Your marketing and communications team knows this as branding. Branding gets a bad rap. It feels very buzzword-y, fluffy, and it's hard to measure.

But branding your nonprofit is important. A strong brand not only builds visibility with the general public, but builds trust with your most ardent supporters (think about the fierce loyalty of Apple customers or Prius drivers).

Part of a strong brand is being recognizable. Companies and nonprofits alike work hard to convey a certain message and feeling when the general public sees their material, be it a logo or even a jingle.

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Topics: nonprofit marketing,, branding

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