Like Tacos and Fundraising?
Well, nonprofit leaders in Buffalo, NY sure do! And the seminar we hosted on "Fundraising in the Digital Era" a few weeks ago was the place to be! From breakfast tacos to digital fundraising tips and tactics, it was an absolute blast. Don't worry, we got the whole thing on video for you. Although, you'll have to come visit us if you want the tacos.
Okay, I'm officially hungry. But let's try and focus on the fundraising strategies you can learn and use from our video of the event!
Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you.
Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?
Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.
Two statistics that I found interesting last week:
- Online giving is seeing rapid growth, over 130% from 2014 to 2015.
- It's not very likely to slow down anytime soon.
- Online gifts are 1/4 the size of offline gifts.
Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:
Fundraising for nonprofits on a shoestring budget with limited resources can be unpredictably challenging. Recurring donations aims to assist with that problem.
However, monthly giving programs have an aim all on their own. We set up a quick poll on Twitter to find out exactly which ones are the most difficult to overcome for nonprofit fundraisers. The results certainly surprised us:
Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.
I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.
Basically, it’s kind of a big deal.
The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.
Okay.. no more puns, I promise.
But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.
Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...
Does it really matter?
Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.
We compared two types of donation pages:
Pages with branding customization (white-labeling enabled) vs. ones that didn't.
I hope you're sitting down for this...
Fundraising events are some of the most rewarding fundraising strategies that nonprofits can implement. An event is an opportunity to work with social cues to inspire more fundraising and learn more about your donor base.
But fundraising events can also be risky and taxing. Your organization is putting time, money, and resources on the line, often in a months-long process.
To help ensure that your event is the smashing success that it can be, you’ll need to plan accordingly. Start with these 5 simple steps:
- Set clear goals.
- Brand your event.
- Invite your attendees.
- Invest in the right software.
- Sell promotional products.
Let's break each of these down;
Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.