Fundraise Smarter

Are Disengaged Donors and Poor Email Marketing Practices Killing Your Fundraising Campaigns?

Posted by Zak Walters on May 16, 2017 10:00:32 AM

Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you. 

Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?

Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.

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Topics: Fundraising Data,, email fundraising, nonprofit management, disengaged donors, fundraising campaigns

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 10:05:00 AM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: Fundraising Data,, email fundraising, event fundraising

3 Affordable Tips to Attract and Convert Monthly Donors

Posted by Zak Walters on Apr 25, 2017 11:05:31 AM

 

Fundraising for nonprofits on a shoestring budget with limited resources can be unpredictably challenging. Recurring donations aims to assist with that problem.

However, monthly giving programs have an aim all on their own. We set up a quick poll on Twitter to find out exactly which ones are the most difficult to overcome for nonprofit fundraisers. The results certainly surprised us:

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Topics: donation pages,, donor acquisition, recurring donations, monthly giving

Why Twitter Is An Essential Tool In Your Charity Fundraiser

Posted by Brad Wayland on Apr 18, 2017 10:55:00 AM

 

Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.

I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.

Basically, it’s kind of a big deal.

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Topics: event fundraising

Online Fundraising Compliance, Is your Campaign at Risk?

Posted by Zak Walters on Apr 11, 2017 10:20:00 AM

Ah, compliance.

The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.

Okay.. no more puns, I promise.

But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.

Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...

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Topics: online fundraising, nonprofit compliance

Does Nonprofit Branding Impact Online Fundraising? The Numbers Are In

Posted by Zak Walters on Apr 4, 2017 10:05:00 AM

 
Designed by Freepik

Does it really matter?

Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.

We compared two types of donation pages:

Pages with branding customization (white-labeling enabled) vs. ones that didn't.

I hope you're sitting down for this...

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Topics: nonprofit marketing,, branding, nonprofit branding

Planning a Perfect Fundraising Event in 5 Steps

Posted by Andrew Hurley on Mar 28, 2017 10:00:00 AM

Fundraising events are some of the most rewarding fundraising strategies that nonprofits can implement. An event is an opportunity to work with social cues to inspire more fundraising and learn more about your donor base. 

But fundraising events can also be risky and taxing. Your organization is putting time, money, and resources on the line, often in a months-long process.

To help ensure that your event is the smashing success that it can be, you’ll need to plan accordingly. Start with these 5 simple steps:

  1. Set clear goals.
  2. Brand your event.
  3. Invite your attendees.
  4. Invest in the right software.
  5. Sell promotional products.

Let's break each of these down; 

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Topics: Fundraising, Software, mobile giving, Data-Driven Fundraising,, event fundraising, donor research, branding

5 Ways to Capitalize on your Fundraising Database

Posted by Ryan Woroniecki on Mar 23, 2017 11:18:39 AM

Almost any nonprofit can explain the importance of donor data or fundraising database. It tells you who your donors are, how to reach them, and approximately how much they can give.

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Topics: online fundraising, Fundraising Data,, Data-Driven Fundraising,

The Most Popular Articles From 2016

Posted by Su Sanni on Dec 27, 2016 10:00:00 AM

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[QUIZ] Nonprofit Cause Awareness Months

Posted by Su Sanni on Dec 12, 2016 10:00:00 AM

Seems like almost every day there's a different "National _______ Day." National Hot Dog Day. National Cat Day. World Accordion Day (yep, it's real).

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