Fundraise Smarter

How to Make Super Cool Social Media Badges for Your #GivingTuesday Donors

Posted by Andrew Littlefield on Nov 23, 2015 10:00:00 AM

Find me on:

social_media_badges_for_giving_tuesday.png

One of the greatest inventions in modern civics is the “I Voted” sticker. 

I voted sticker

People love to show off that they participated in the democratic process, so they wear the stickers with pride (that and it serves as proof to your boss as to why you took an extended lunch). And when everyone's wearing the stickers, it reminds all those who forgot that it's Election Day. You'd hate to be the one person as Happy Hour, watching the results roll in on TV, without a sticker on your shirt, right? Then everyone would know you didn't vote! Shame!

 

Wouldn't it be great to capture some of this healthy peer pressure for your #GivingTuesday campaign?

You need virtual "I donated!" stickers!

Good news: We made some for youBetter news: they're super easy to make if you want to make your own!

Here's how:

1. Visit Pexels.com

Pexels is awesome. It's a search engine for photos that carry a Creative Commons 0 license.

Now, let's clarify some things about image licensing online. Most people know you can't simply lift any image you find in a Google search and use it as your own. That's stealing. However, many photographers and designers will license their work under a Creative Commons license, which states that you can use the image with certain restrictions. Usually these are what's called "Attribution" licenses. That just means the creator asks that you attribute the image to them and link to the source. That's what that "I voted" sticker image is licensed under, and you'll notice at the bottom of this post that I've linked to the creator.

Creative Commons 0 licenses are much more liberal. They state that you can use the image however you like, without the need to attribute it. Essentially, it's public domain. This is great for making things like social media badges, because we don't need to put any sort of attribution link or text on the image, keeping it nice and clean looking.

So, go to Pexels.com and find an image that you like, and save it.

#GivingTuesday Tools

2. Open Powerpoint

Powerpoint is a highly underrated tool for design. Many people already know how to use it, but they don't realize all it can really do for designing graphics. No need for anything expensive like Photoshop, just use Powerpoint!

So, open up Powerpoint and insert your image.

making_a_i_donated_badge_1.png

Next, click on the Format Picture tab and select the Crop option.

making_a_i_donated_badge_2.png

Next, crop it into a square. I recommend a square because social media profile pictures are always displayed as squares, so if you make your badge a square, people can show it off as their profile pic.

making_a_i_donated_badge_3.png

Next, return to the Home tab, then select the Shape menu. From there, navigate the drop down menu to Rectangles, then select the top left option.

making_an_i_donated_badge_4.png

Click and stretch your rectangle, adjusting the corners until the edges go from one edge of the picture to the other and it's approximately 1/3 the height of the image (you can always adjust this later).

making_an_i_donated_badge_5.png

Now, right click on the image and select Format Shape.

making_an_i_donated_badge_6.png

Alright, now this part is important. We have 4 things to do in this menu:

  1. Under the Fill menu, select the color as black (or whatever color you like). 
  2. Next, stay in the Fill menu and set the Transparency to 30%.
  3. Now, move on to the Line menu and set the color as No Line.
  4. Finally, move to the Shadow menu and uncheck the box that says Shadow. Drop shadows are so passé.

Now, get that new transparent rectangle centered on your image. Navigate to Arrange menu, then select Align or Distribute, then choose Align Middle.

Now for some text!

making_an_i_donated_badge_7.png

Add a text box either by double clicking off the image or using the Text menu under the Home tab. Type in "I supported", change the font to white (also found in the Home tab), then repeat this process to make another text box that says "on #GivingTuesday!" If you'd like to change the font, you can do this under the Home tab as well. Remember, no comic sans, lest you bring the wrath of the internet on you.

Making_an_I_donated_badge_8.png

Next, drag your organization's logo into the presentation and place it in between the two text boxes to complete the sentence. Note: This only really works if you have a version of your logo with no background, or your logo has your organization's name in it. If neither of these are available to you, you can simply add another text box with your organization's name.

making_an_i_donated_badge_9.png

Now, click outside the image and drag over the image in order to select all the items you've created (there should be 5).

making_an_i_donated_badge_10.png

Next, we're going to right click the image and select Grouping, then Group.

making_an_i_donated_badge_11.png

Finally, right click and select Save as Picture. Give your file a name, and voila! You're done!

3. Email Your Badge To #GivingTuesday Donors!

Now that you've created your image, share it with donors! Either upload it on your thank you page (be sure to include instructions for donors on how to use it!), or email it out in your thank you email.

Social media badges typically are spread when people see their friends with them, so be sure to reach out to some of your influencers before #GivingTuesday and get them on board with your badge, so that their followers can see it and get their own too.

If all that is too much work, just use the templates that we've already created for you! It's all part of our #GivingTuesday Success Kit, along with 6 other free tools. Check it out!

#GivingTuesday Tools

 

"I voted" image credit: Flickr user Vox Efx, CC BY 2.0

Topics: Online giving, Giving Tuesday, GivingTuesday

22,182 Readers and Counting!

Follow WeDidIt