Fundraise Smarter

Zak Walters

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Are Disengaged Donors and Poor Email Marketing Practices Killing Your Fundraising Campaigns?

Posted by Zak Walters on May 16, 2017 10:00:32 AM

Your online fundraising strategy and campaigns are dependent on email marketing. Poor delivery rates will leave a lasting residual impact on all of those efforts you work hard to set in place. Imagine if your recipient’s inbox never received those campaigns you worked so hard on. Believe it or not, it could be happening to you. 

Email sending reputation can kill your online fundraising campaigns and no one is talking about it. This reputation is directly impacted by disengaged donors and poor email practices. Are your emails landing in the spam folder? Or worse, getting your domain blacklisted?

Let’s take an in-depth look at how your email sending reputation is determined, why it’s important, and what you can do to fix it.

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Topics: Fundraising Data,, email fundraising, nonprofit management, disengaged donors, fundraising campaigns

Marketing Tips for Nonprofit Fundraisers - Build and Leverage Your Email List

Posted by Zak Walters on May 2, 2017 10:05:00 AM

Two statistics that I found interesting last week:

  • Online giving is seeing rapid growth, over 130% from 2014 to 2015.
    • It's not very likely to slow down anytime soon.
  • Online gifts are 1/4 the size of offline gifts.

Knowing that online gifts are 75% less than offline ones shouldn't scare you. Why? Because you know it's happening, you can prepare for the storm. Here's how you can make sure you're the one with an umbrella and a poncho:

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Topics: Fundraising Data,, email fundraising, event fundraising

3 Affordable Tips to Attract and Convert Monthly Donors

Posted by Zak Walters on Apr 25, 2017 11:05:31 AM

 

Fundraising for nonprofits on a shoestring budget with limited resources can be unpredictably challenging. Recurring donations aims to assist with that problem.

However, monthly giving programs have an aim all on their own. We set up a quick poll on Twitter to find out exactly which ones are the most difficult to overcome for nonprofit fundraisers. The results certainly surprised us:

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Topics: donation pages,, donor acquisition, recurring donations, monthly giving

Online Fundraising Compliance, Is your Campaign at Risk?

Posted by Zak Walters on Apr 11, 2017 10:20:00 AM

Ah, compliance.

The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.

Okay.. no more puns, I promise.

But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.

Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...

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Topics: online fundraising, nonprofit compliance

Does Nonprofit Branding Impact Online Fundraising? The Numbers Are In

Posted by Zak Walters on Apr 4, 2017 10:05:00 AM

 
Designed by Freepik

Does it really matter?

Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.

We compared two types of donation pages:

Pages with branding customization (white-labeling enabled) vs. ones that didn't.

I hope you're sitting down for this...

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Topics: nonprofit marketing,, branding, nonprofit branding

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