Your Facebook Page acts as a platform for current donors and potential donors to connect with your organization. Globally, people spend more than 50 minutes per day on Facebook. That's a lot of opportunity to get your organization in front of new people, which is especially important if you're trying to improve individual donations.
Using Facebook to improve your communication and reach individual donors is free, powerful, and it works. Here are 3 tips you can use and why it's so important to start using them: