Fundraise Smarter

Zak Walters

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Online Fundraising Compliance, Is your Campaign at Risk?

Posted by Zak Walters on Apr 11, 2017 10:20:00 AM

Ah, compliance.

The red-tape-covered word that can really get NPOs caught in sticky situations when not adhered to.

Okay.. no more puns, I promise.

But think about it, are you following compliance standards? If not (or you simply don't know) there's a chance you could find yourself in some hot water ... especially if you're running nation-wide fundraising campaigns.

Fear not. The better you understand something, the easier it is to stay protected. Here are the things you need to know...

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Topics: online fundraising, nonprofit compliance

Does Nonprofit Branding Impact Online Fundraising? The Numbers Are In

Posted by Zak Walters on Apr 4, 2017 10:05:00 AM

 
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Does it really matter?

Absolutely. How significant of a role it plays may surprise you. As much as branding is an art form, it is also a science - the numbers speak for themselves. Let's investigate how big this impact is in terms of bringing in bigger (and more) donations.

We compared two types of donation pages:

Pages with branding customization (white-labeling enabled) vs. ones that didn't.

I hope you're sitting down for this...

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Topics: nonprofit marketing,, branding, nonprofit branding

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