Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.
I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.
Basically, it’s kind of a big deal.