Fundraise Smarter

Brad Wayland

Brad Wayland is the Chief Strategy Officer at BlueCotton, a site with high-quality, easy-to-design custom t-shirts.

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Why Twitter Is An Essential Tool In Your Charity Fundraiser

Posted by Brad Wayland on Apr 18, 2017 10:55:00 AM


Twitter is more than just a social network for sharing short, pithy thoughts. It’s an invaluable tool for running an event - and especially running a charity.

I’m going to come out and say it: if you aren’t using Twitter to promote your fundraiser, then you’re probably doing something wrong. Consider, for example, that nearly 92% of companies tweet more than once a day. Or the fact that Twitter is one of the largest social networks in the world, with over 250 million users.

Basically, it’s kind of a big deal.

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Topics: event fundraising

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