I gotta say, I’m fully hooked on Snapchat.
Like a lot of people, when I first tried Snapchat, I didn’t quite get it. I wrote it off as something that I must just be too old for (oh God no, it’s finally happening!) and didn’t open it for months after that.
But a few months back, I decided to give it another shake.
Now I can’t put it down.
Naturally, I wanted to see how nonprofits were using it, so I started following every single org I could possibly find.
And after a few months of watching their snaps, I’ve come up with what I think are the absolute best nonprofits on Snapchat.
It’s clear these orgs have a well-defined strategy and goals (as you should before diverting resources to a new social media channel). They’re not just snapping just to snap: they’re really delivering value to their audience.
I didn’t throw anyone on this list willy-nilly. In fact, the list was 8 at first, but then I took a hard look at a few and thought “Are they doing something truly creative?”
Simply put: these are the best of the best. At least that I’ve seen.
Here are my 5 favorites, in no particular order: