Over the last two years, I’ve gotten to speak with fundraisers from all over the world, and there’s something they all have in common that resonates with me.
Every fundraiser I've met has a reason for doing the work they do.
My behaviorist psychology professors in college would say “Of course, we all have reasons for everything we do!” but it’s deeper than that. It’s beyond circumstance, compensation, or natural skill sets (though those things do matter).
Fundraisers (and nonprofit workers in general) are some of the most intrinsically motivated people I’ve ever met.
It’s strange to me that peer-to-peer (P2P) fundraising hasn’t caught on more in the nonprofit world.
Even as I write that, it feels like a straw man argument. Who says it hasn’t caught on?
This job provides me with the unique opportunity to speak with lots of fundraisers at lots of different nonprofits all over the country, and peer fundraising is something that I’ve noticed ranks low on the priority list when it comes to development opportunities.
Most fundraisers are familiar with peer fundraising when it comes to boards. The “give/get” model is pervasive throughout the sector. But when it comes to just general supporters who might be interested in raising money on their behalf, a lot of nonprofits are hesitant.
One reason for this that I frequently hear is that the development officers just don’t know how to get started, and more importantly, how to ensure that their peer fundraisers will be successful.
This is a reasonable concern. Afterall, your peer fundraisers aren’t professional development officers. They lack the skills, training, and experience that your seasoned fundraisers have that help them make asks and close gifts (even small ones).
But peer fundraisers have a much more manageable task; they’re raising smaller amounts, and typically just through their own social circles.
There are a few things you can do, however, to set them up for success. Think of this like preventative maintenance you do on your car: it seems like a lot of work for nothing up front, but the end result is a much more reliable machine that will payoff in the long run.
Topics: P2P fundraising
Private charitable foundations.
To the general public, they’re just those names they hear read off at the end of their favorite NPR show.
But to nonprofit development workers, they’re a valuable source of funding and support.
Many of these foundations pay out millions of dollars a year to deserving nonprofit organizations. Often times, the causes they support align with the values of the wealthy individual who founded them (even if he or she has long since passed).
So who are the biggest players in private foundations near you? I put together this handy spreadsheet breaking down the largest foundations by state, along with how much they distributed in the form of grants for the latest calendar year available (2014 for most).
Take a look to see who’s near you!
There’s a lot of wringing of hands in the world these days about how much young people use their phones.
Whether you’re young or old, you’re probably rolling your eyes right now (but for two very different reasons). We’ll save the merits for and against our connectedness for another day. For now, let’s discuss something I think we can all agree on:
How can you really nail your social media at your next fundraising event?
A strong social media game can work wonders for your events. For one, they help you capture that “F.O.M.O.” (that’s “Fear Of Missing Out”) feeling that can drive future engagement. If my friend goes to an event that I decided to pass on, but all the pictures he’s sharing on Instagram look amazing, I’m going to feel a bit silly for deciding not to go.
And you can bet that next year I’ll be there.
Point is, when your event is consistently producing a stream of social media content, it’s free advertising for you. Beyond that, it helps increase the level of engagement of attendees. People will scroll through the posts surrounding your event to see what other people are doing. Perhaps you’ve got a fun station set up somewhere in the event space, and they’ll see other people posting about it and go check it out themselves.
But good social media doesn’t happen by itself. Sure, you need a fun, engaging event, but it goes beyond that. If you don’t set yourself up for success, you’ll find your attendees might be staring at their phones for a very different (and not nearly as good) reason: they’re bored out of their minds.
Here’s some tips for maximum social media exposure during your next event.
Hey 2016, it’s me, Andrew.
Listen, you’ve been looking pretty rough lately. Is everything okay? Why do you have to keep throwing all this craziness at us?
It seems like every week there’s another case of violence, hatred, or bigotry being splashed all over my Facebook newsfeed.
Minnesota, Orlando, Baton Rouge, Dallas, Nice, Baghdad, and on and on and on.
Every terrible, awful story brings along a new wave of vitriolic anger and arguments in the comment sections. I’ve even been seeing arguments on LinkedIn lately! Really? LinkedIn?!
And we STILL have an entire election season to get through. Gross.
Enough already. I need a mood booster. Something to keep me pushing forward and looking at my fellow humans with a smile rather than a glare of suspicion.
After all, this is a blog for nonprofits! We have mountains of "feel-good" stories!
I want to share warm-fuzzies with you, because I’m sure you need it too. Read ‘em. Share ‘em. Smile at ‘em. Bookmark it and come back to it later when you need a boost.
Oh! And leave a comment sharing your own feel-good stories!
When people download our nonprofit website guide, I email them and ask them a simple question:
What is your "website wish"?
With this question, I'm looking to understand why people want to improve their websites.
One of the primary reasons I hear? To increase our visibility.
Increasing your org's visibility is important! Your marketing and communications team knows this as branding. Branding gets a bad rap. It feels very buzzword-y, fluffy, and it's hard to measure.
But branding your nonprofit is important. A strong brand not only builds visibility with the general public, but builds trust with your most ardent supporters (think about the fierce loyalty of Apple customers or Prius drivers).
Part of a strong brand is being recognizable. Companies and nonprofits alike work hard to convey a certain message and feeling when the general public sees their material, be it a logo or even a jingle.
Last week, we published our Marketing/Communications and Fundraising report, called “The Marketing and Fundraising Rift.”
If you missed that, it’s the result of a 300 person survey of fundraisers and nonprofit marketers. Give it a look!
We asked a range of questions in the original survey, but we left a few out from the final report, just because they didn’t quite fit into the point of the article.
But I was interested in the results of one question in particular that we ended up leaving out of the final report.
It caught my eye because it went against what I expected.
Over the years, much has been said about the best way to craft a direct mail appeal.
The size of the envelope, the audience, the message on the outside, the message on the inside, the response type, to include a gift or not. All these things and more have been debated ad nauseam.
But as more nonprofits incorporate digital elements into their fundraising campaigns, there is an oft-overlooked channel that provides tremendous amounts of value to those who can pull it off successfully.
It is the humble email.