Fundraise Smarter

Super Sunday Fundraising Ideas

Posted by Andrew Littlefield on Jan 29, 2015 12:01:00 AM

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Fundraising Ideas

This Sunday, the country comes to a halt to gorge ourselves on snackfood, brewed beverages, and football.

The Super Bowl is unique in its near universal draw and appeal. Even people who don’t watch a single sporting event all year will attend a Super Bowl party. Between the extravagant ads, rock star halftime performances, and the game itself, there’s something that everyone can get into.

And there’s also something for everyone to bet on.

Proposition bets (more commonly referred to as “prop bets”) are an increasingly popular form of…*ahem* gamesmanship and entertainment, especially when it comes to the Big Game. Prop bets require no knowledge of football; you don’t need to have closely followed each team all season, or anything like that. Rather, they center around whacky, goofy events around the spectacle that is the Super Bowl.

For example, this year’s list of prop bets include the color of Katy Perry’s hair during her halftime performance, how long it will take Idina Menzel to sing the National Anthem, or how many times Tom Brady’s supermodel wife Gisele Bundchen will be shown on camera.

And that’s what makes prop bets so entertaining: anyone can get really into them. You’ll find yourself screaming at the television begging Idina Menzel to hang on to that final note for just three more seconds.

This mass appeal to both sports fans and non-sports fans alike, along with the good-natured fun of it all, make them prime material for some creative fundraising as well.

Trust me: your staff members, volunteers, and supporters are going to game watching parties this weekend. Thankfully, a quick email with simple instructions, an online (or better yet, mobile) fundraising tool, and you’re ready to get in on all the action!

Step 1: Make a list of fun, off-the-wall prop bets

Make a list of 10-15 prop bets that your supporters can use for fundraising bets. You can make your own list, or borrow some from the professionals in Las Vegas. Here are a few of my favorites for this year’s game:

  • The color of New England coach Bill Belichick’s famous hoodie
  • Who will the MVP mention first in their post-game interview (God, City/Fans, Teammates, Coach)
  • What color Gatorade will be dumped on the winning coach?
  • How many times will Katy Perry be mentioned in the first half?
  • Which coach will be shown first on TV after kickoff?

Email this list and instructions on collecting donations to your supporters (especially your supporters with a big social media presence)

Step 2: Set up your volunteers to accept donations at their game watching parties

Have your volunteers or supporters ready to accept donation either online or on their mobile phones at the game watching parties they’re undoubtable attending or (better yet) hosting. WeDidIt clients can have their volunteers quickly and easily accept donations on their phones without any special equipment using our mobile app.

Step 3: Place your bets!

Before the game kicks-off (and before nacho-induced acid reflux starts wreaking havoc), have your volunteers start collecting bets from party-goers, loser has to make an on-the-spot donation. If someone places a $15 wager on green Gatorade and it’s red, they have to donate $15 right away through your online or mobile fundraising campaign!

That’s all there is to it! You’ve got a fun, original fundraiser that takes advantage of an event your supporters are already excited about. Plus, they get in on the fun of prop bets while supporting a good cause: your’s!

For the record, my bet is on Katy Perry’s hair being pink.


Image credit: Flickr user Ben Mason under CC 2.0 Generic license

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